You probably know where you can post your video by now – Facebook, LinkedIn, Twitter, YouTube, your website, your ecommerce pages, your email newsletters, your sales sequences, and more (and if you don’t, check out those links!) YouTube promotion services isn’t limited to your typical digital avenues – there are tonnes of more creative, more unexpected ways to promote your video than you probably realise.
Today, we’ll look at a few of the more unconventional ways you might promote your video, which, when paired with your other marketing efforts, can help you reach a wider audience.
Show it out during a gathering.
Even if you don’t host a lot of events each year, presenting your film at even one of them could give it the push it needs. Whether your organisation is sponsoring an expo, hosting industry training sessions, attending meet-ups, or speaking at a conference, these are all excellent ways to draw attention to the content you present or promote your brand to a new audience.
This won’t significantly increase your view count, but keep in mind that view count is one of those vanity metrics that doesn’t always imply much. Instead, your goal should be to drive traffic to your website, raise brand awareness, and finally convert to a sale. This is one of those situations where you have a captive audience. Your video could be the most effective in one of these spots.
Make the video a part of your email signature.
You may have planned and executed a whole email campaign or two around your video, depending on your video goals; adding video to your emails has been shown to increase open rates by over 7% and click through rates by over 200 percent. However, there is an often-overlooked aspect of every email that could be crucial in this situation: your email signature!
Including your video in your email signature may result in more video views, more engaging emails, and higher response rates. All you need is a video thumbnail with a play button that brings the user straight to your video when clicked. Then you’ll be ready to go. exposing your video to everyone you email, which, if you’re in sales, marketing, or customer service, is probably a lot of people every day (around 122, to be exact!)
Tell everyone else in your company to do the same – the benefits will boost the effectiveness of your film and encourage people to interact with you and your business in a unique and unexpected way.
Make the most of all of your online communities.
Do you participate in any specialty online communities, such as Facebook Groups, LinkedIn Groups, forums, or question and answer boards? If that’s the case, this is even another great area to advertise your film. Your reach may not be big, but your audience is more likely to connect with the information you post because it is free to post and has a highly relevant audience. Just make sure to post in a natural way. Instead than spamming a gathering of unknowing onlookers, you want to provide a valuable, informative resource.
Join forces on a podcast.
Podcasts are currently having a time in the spotlight. Although it isn’t a visual medium, partnering with an industry-relevant organisation as a guest speaker on their podcast allows you to get into their audience and distribution channels. Mention your video in a natural and authentic way throughout the recording, and ask if you can provide the link to the host. Then they may disseminate it to their audience as they see appropriate, whether it’s through their website, social media, or email — whichever they choose to sell their podcast.
Do you want more people to share your content? Simply inquire!
There’s a misconception that asking for what you want immediately is too straightforward, that it’s disrespectful or selfish, but nothing could be further from the truth! Especially nowadays, when our inboxes are overflowing with spam, our social media feeds are clogged with ads, and our phones are ringing off the hook with cold calls. That’s why we’re going old school with this suggestion: if you want someone to share your movie, simply ask!
If you’re open and sincere in your request, asking for a short and easy favour, like sharing your film, can be a breath of fresh air. To put it another way, don’t use it as a springboard for a sales pitch or a barrage of further requests. Instead, network, talk to people, and reach out on social media to identify a few people who you believe would not only be willing to promote your film, but also have a large enough following to have an impact.
