Online Sales

Increasing online sales has become the main focus of a lot of businesses for long-term sustainability, especially after the pandemic. Therefore, businesses are now investing in better customer engagement solutions and other supporting tech development. By making suitable strategies and working on them, companies can get more online sales.

You can check out powerful strategies like SEO, SMM, SEM, Video ads, and more to boost your Online Sales. By considering them in your marketing plan, your business can get both long-term and short-term benefits.

SEO (Search Engine Optimization)

Search engine optimization or SEO is a marketing strategy that helps you get more website traffic. When someone searches for a product or service, many results show up against the search query. Working on SEO can help you get the top spot on the search results which ultimately results in more traffic. And more traffic translates to more leads and Online Sales. So, work on your website’s health, upload value-adding content, and use the best link-building approaches to work on your SEO. It is an organic digital marketing strategy where you do not have to pay anyone to get or retain your search rank.

SMM (Social Media Marketing)

Almost everyone is on social media these days. That includes your potential buyers too. So, marketing on these platforms can get you a lot of leads and conversions. Other benefits of SMM are that you can earn brand awareness and credibility. You can increase your reach and engage more people through both organic and paid promotions. Facebook, Instagram, Twitter, Snapchat, and LinkedIn, all social media platforms have a similar method of running marketing campaigns. By working on multiple channels, you can get the most out of your marketing efforts.

Text and Responsive PPC Ads on Google

In addition to organic ranking through SEO, Google and Bing also allow paid ads that display on top of search results. This marketing approach is known as SEM (search engine marketing) or PPC (pay per click) ads. These ads work on a CPC (cost per click) model. When you run a PPC marketing campaign, you are only charged for the clicks on your ad. Also, you can set your target demographic to maximize ROI (return on investment).

Video Ads on YouTube

Besides text or image ads, you can also include YouTube ads in your marketing strategy. You can shoot an ad of 6 seconds to 6 minutes and use it for your YouTube marketing campaign. When setting up a YouTube ad campaign, you have the option of making the ads skippable or un-skippable. The former are the ones that a viewer can close after 6 seconds whereas un-skippable ads can be only skipped after 30 seconds. Google gives you a variety of tools for setting up these campaigns.

Email Marketing

Many marketers think that email marketing has become a thing of the past. But smart email marketing is still effective and rewarding in terms of ROI. You can add email signup forms on your website pages to create a mailing list. To get maximum email signups, you may offer discount coupons or exclusive content like e-books. You can leverage on content marketing for done for SEO to expand your mailing list. So, it is another strategy you can include in your marketing plan.

Remarketing

Remarketing is the type of marketing in which you market to interested prospects. Not all potential buyers are quick in making buying decisions. They may take some time to research before making a transaction with a company. You can market your products to the people who have already interacted with your company through remarketing. You can do this by implementing remarketing campaigns on Google text ads and video ads.

Reducing Friction for Online Sales

Abandoned carts are one of the biggest challenges online businesses have to face. Statista says that more than 80% of online shopping carts were abandoned before checkout in March 2021.  So, smoothening the buying process is worth including in your marketing plan checklist. You can offer omnichannel Online Sales options by offering your products directly on designated channels on social media like Facebook Marketplace. Another thing you can do is to provide maximum payment options on your website instead of limiting them. Do not make interested customers through a lot of pages check out.

Similarly, you can identify other pain points of customers and implement their solutions.

Adding Reviews and Customer Generated Stories

When customers are doing their research about a company, credibility plays an important role in influencing their buying decisions. You can build that credibility by adding customer stories and reviews. Reviews on Google and Trustpilot can help you show customer reviews on your website. Also, consider creating a section of customer stories.

Bottomline

By considering these 8 things in your marketing plan, you can significantly boost your online sales.

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