According to the latest report by IMARC Group, titled, “App Analytics Market Share: Global Industry Trends, Size, Growth, Opportunity and Forecast 2021-2026“, the global app analytics market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 20% during 2021-2026.
App analytics refers to the process of capturing, analyzing, and delivering meaningful insights from application usage and metrics. It aids in enhancing the customer experience and business outcomes. App analytics provides insightful data about the response time, counts, exceptions, dependency rates, custom metrics, etc. It also offers real-time analysis through the visualization of information, which enables enterprises to troubleshoot performance and root cause issues. App analytics can analyze data in numerous contexts, capture application data without writing new code, analyze streaming data and log files quickly, handle significant data center needs, etc.
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Market Trends
The escalating need to measure the performance of web, mobile, and desktop applications is primarily driving the app analytics market across the globe. Besides this, the increasing demand for app analytics in the retail sector, where it allows enterprises to monitor performance across complex operational silos and translate it into meaningful insights, is further catalyzing the market growth. Apart from this, these solutions enable developers to build software and fix bugs quickly, besides also acting as mobile app analytics tools. These tools aid in providing information about the geographical distribution of the software, the number of users, etc. In the coming years, the expanding utilization of these products across various industries, such as BFSI, media and entertainment, logistics, etc., is anticipated to propel the app analytics market.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- Adobe Inc.
- Amazon Web Services Inc.
- App Annie
- AppDynamics Inc (Cisco Systems Inc.)
- Apptentive Inc.
- Clevertap
- Countly
- Flurry
- International Business Machines Corporation
- Mixpanel
- Taplytics Inc
- Upland Software Inc.
The report has segmented the market based on type, component, deployment mode, application and industry vertical.
Breakup by Type:
- Mobile App Analytics
- Web App Analytics
Breakup by Component:
- Software
- Services
Breakup by Deployment Mode:
- On-premises
- Cloud-based
Breakup by Application:
- Marketing Analytics
- Performance Analytics
- In-App Analytics
- Revenue Analytics
- Others
Breakup by Industry Vertical:
- Gaming and Entertainment
- Social Media
- IT and Telecom
- Health and Fitness
- Travel and Hospitality
- Retail and E-commerce
- Education and Learning
- BFSI
- Others
Breakup by Region:
- North America
- Asia-Pacific
- Europe
- Latin America
- Middle East and Africa
Table of Content:
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global App Analytics Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Mobile App Analytics
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Web App Analytics
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Component
7.1 Software
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Services
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Deployment Mode
8.1 On-premises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Cloud-based
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Application
9.1 Marketing Analytics
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Performance Analytics
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 In-App Analytics
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Revenue Analytics
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Industry Vertical
10.1 Gaming and Entertainment
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Social Media
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 IT and Telecom
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Health and Fitness
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Travel and Hospitality
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Retail and E-commerce
10.6.1 Market Trends
10.6.2 Market Forecast
10.7 Education and Learning
10.7.1 Market Trends
10.7.2 Market Forecast
10.8 BFSI
10.8.1 Market Trends
10.8.2 Market Forecast
10.9 Others
10.9.1 Market Trends
10.9.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Adobe Inc.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.1.4 SWOT Analysis
16.3.2 Amazon Web Services Inc.
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 Financials
16.3.2.4 SWOT Analysis
16.3.3 App Annie
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 AppDynamics Inc (Cisco Systems Inc.)
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 Apptentive Inc.
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.6 Clevertap
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.7 Countly
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.8 Flurry
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.9 International Business Machines Corporation
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 Mixpanel
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.11 Taplytics Inc.
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
16.3.12 Upland Software Inc
16.3.12.1 Company Overview
16.3.12.2 Product Portfolio
16.3.12.3 Financials
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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