From refreshing layouts and improving navigation to optimizing images and rehashing content structure, there are multiple aspects of website redesigning. In simple terms, a website redesign refers to the step-by-step process of revamping your site design to make it more efficient, aesthetically appealing, and user-friendly.
Websites don’t last forever — as much as you might want them to. That’s why in most cases redesigning your website is inevitable because holding on to the same design for a long time might make it dated.
As an entrepreneur, getting your business website redesigned obviously implies that you seek higher ROI from it. Before approaching a web redesign team, you need to be clear about your website objectives with tangible metrics and targets. This will help you in communicating your expectations better.
Approaching a Professional for Website Design Services
Whether it is for designing a new website or redesigning your existing business website, liaising with the best website design services team is crucial. As mentioned above, you need to be clear about your expectations with respect to the web redesign project. Some of the possible objectives could be:-
- Rebranding or Repositioning your Business
- Accelerating your Digital Marketing Efforts (Collaborating with the best digital marketing agency with an in-house website redesigning team is highly recommended in this case)
- Showcasing new products or services
- Enhancing the Functionality and Call-to-Action Points on your website
- Improving SEO, Site Performance and higher Conversions
Irrespective of what your website redesign goals are, the following basic steps need to be a part of your Website Redesigning Checklist:-
- Start with a Comprehensive Audit
A detailed website audit needs to be your starting point. When an expert team has assessed your business model, the strengths and weaknesses of your website, and identified the areas of improvement, it becomes a lot easier to prepare a clear project outline for website redesigning. Make sure that the web redesign team pays attention to minute details, highlighting everything from wrongly placed CTA tabs, to slow-loading images, lopsided web form, and so on.
- Prepare a Web Design Roadmap
Based on your business goals and the areas of improvement cited out in your website audit, a professional web designer will create a roadmap of the various elements that need redesigning:-
- Logos
- Colour Schemes
- Design Templates and Themes
- Fonts
- Button Colours and Placement
- Headers, Footers
- Plug-ins
- Content Layout
- Branding Uniformity
- Optimization of Images and Videos
- Proof-Reading of Content
- Responsiveness to different Screen Sizes
- Website Accessibility for differently-abled users
- Social Media Tabs and Links to your relevant Social Discussions
- Customer Reviews
- On-site search functionality
- Improving Website Usability
Any renowned Web Design Services Team will definitely recommend that you spend a major chunk of your resources towards enhancing the user-friendliness of your website. The visual appeal aspect only comes next. Merely having a visually stunning website that is slow-loading and difficult to navigate will yield poor ROI. The best digital marketing agency will ask you to focus on the following usability parameters as part of your web redesign project:-
- Speed
- Intuitiveness
- Prompt Call-to-Action Features
- Ease of Navigation
- Lucid Information Display with minimal cluttering
- Fast and Secure Checkouts for E-Commerce Sites
- Tweaking Website Content
Web Designing is a dynamic field and the trends are always subject to change as per the latest coding and design updates/trends. But the fact that relevant, informative, and engaging content forms the backbone of your website is a constant that will never change. Maybe a decade earlier, we only focussed on keywords optimized content. With the heightened competition, we have to give equal importance to strategic content layout, captivating presentation, and creating a personalized experience for end-users. Make sure that you take into account tangible, data-driven insights before overhauling the content of your website:-
- UX Reports
- User Testing Insights
- Heat Maps
- User Recordings
- User Feedback
- User Behavioural Mapping
- Focussing on a Well-Optimized Information Architecture
For getting relevant organic traffic, higher conversions, and reducing bounce rates, your Website Information Architecture has to be strong. With user-centric designs, top-notch content and lucid features, your IA Score automatically goes up. Yet another important aspect is that of UI Redesign. Ensure that there is a comprehensive framework for user interfaces. For example, the redesigning project should emphasize on not just optimizing call-to-action tabs, but scrutinize every micro-conversion on your website, and aim at facilitating each task in a more efficient and hassle-free manner.
Conclusion
Whether it is a partial redesign or a complete overhaul, getting your website redesigned by an expert team is always a wise decision. A professional web design team is well aware of the fact that web redesigning involves paying attention to both front-end visuals and back-end coding. It is not just about beautifying a website with new design elements, but reinvigorating its usability and overall appeal for your target audience. Most importantly, they will spearhead the redesign project keeping your business goals as the fulcrum. Relying on the best web redesign team can work wonders for the resourcefulness, adaptability, and ROI of your business website.
