Managing reputation is vital for your brand’s success, whether online or offline. However, online reputation management has become more crucial for all businesses with the digital revolution. If you have a presence online, your audience/customer will make an opinion about it, impacting your current prospects.
Today, most people read online reviews and check video content and stars before purchasing anything online. According to data, 90% of consumers read online reviews before visiting a business, and 84% trust online reviews. So, you must manage your online reputation carefully.
What is Online Reputation Management, and Why is it Important?
Online Reputation Management (ORM) is a process of shaping or influencing the public perception of a brand or organization online. It is done by actively monitoring mentions, reviews, and feedback from audiences, customers, or users about a brand on social media or website. It is also about:
- Promoting your brand using content, video, infographics, and more
- Marking your presence by registering domain names
- Keeping all social media accounts updated
- Ensuring landing pages and websites are well-optimized
- Responding to positive and negative feedback and comments
ORM mainly works by being present online, responding to customers’ comments, and driving a positive brand reputation. These responses can be on social media platforms, forums, emails, chats, and other online spaces. When a customer gives negative feedback about a product or service, that brand tries to address the issue and showcase a strong sense of customer support to manage their reputation online. For online businesses, having a presence and managing a reputation are essential. Here are a few reasons why ORM is crucial:
Here’s why putting efforts into Online Reputation Management will pay off in the long run
- Build Credibility and Trust: You will find different customers online; angry, happy, disappointed, etc. Based on their experience, they will share their thoughts online, and you cannot control them. However, you can proactively respond and address their issues to build trust and credibility for your band slowly. For example, responding to negative feedback shows that you care and empathize with the customer.
- Impacts Sales: According to the latest data, 89% of consumers will highly or moderately consider using your service if you respond to all online reviews. The better your online reputation management, the more customers and sales you will receive. So, if you want people to stumble upon your brand with a positive vibe, you must monitor and manage all mentions across the Internet.
- Boost SEO: About 67% of online users will consider leaving a review after a positive experience with a brand. More people recognize the brand and drive traffic when positive reviews go viral. So, when you publish more quality pages online and respond to customers’ feedback, all of it gets recorded in search engines and eventually boosts SEO.
Content Strategy Guide For Online Reputation Management
Brand management isn’t a simple job. You need a dedicated person or a team to manage your online presence. However, things get easy when you have a content strategy to drive a brand’s online presence. From improving SEO to boosting sales and managing reputation, content plays a vital role in all aspects of marketing. Here is your effective content strategy guide for online reputation:
- Publish Positive Content: Search engines always search for the latest and most valuable content. When you regularly post positive content about your brand on various platforms, search engines index those pages and push them high in the search engine results. Make sure you include blog content, videos, how-to content, micro-posts, and more in your content strategy for ORM.
- Make Wikipedia Entry: Wikipedia is one of the largest websites on the Internet. Users worldwide contribute content and provide the readers with informative content. Creating a brand page on Wikipedia can bring in a lot of traction and help curb false-negative publicity. People trust this website, which will also help you build credibility amongst your customers.
- Write Guest Blogs: Everyone likes to read an engaging and informative blog piece. Regularly writing guest blogs on other websites will help you connect with a larger audience and develop a positive perception of your brand. However, nothing triumphs over quality in content plans. So, ensure you don’t compromise on the content quality when approaching high-authority websites.
- Interact in Forums: Interacting in forums and communities helps you connect with users worldwide. Find relevant communities and conferences specific to your industry. Be active in such platforms and respond to users’ queries, ideas, feedback, and comments. Such platforms help share information. So make the most of it and share important links, announcements, and updates about your brands.
- Communicate in Social Platforms: One of the most important ways to stay connected with your customers and manage your online reputation. Consistently post relevant content on such platforms and build connections with users. Always respond to negative and positive feedback to register your brand as a genuine brand online. Try to post interesting and captivating content apart from just promotional to keep your customer engaged.
- Share Video Content: Video content is tremendously gaining popularity. It is one of the fastest ways to create positive brand perception and manage a reputation online. Tell your story using video content on different platforms to engage your audiences. You can involve influences to promote your brand using videos, but ensure these videos are informative and creative.
Online reputation management does not need considerable investment. You can spend a few hours every week managing your online reputation and hiring the best writing service online to produce great content for your brand. Quality content will help build rapport and strong bonds with your audiences and customers.
A typical ORM plan will include review management, public relations, SEO, social media marketing, etc. All of this will need a content strategy. So, If you want to establish a remarkable presence or reputation for your online business, consider getting professional writing services to create a content marketing strategy and start winning at ORM.
