The traditional methods for marketing and advertisements will probably not work in the present world of ecommerce sites. The businesses have now taken to online methods and portrayal of their products. Therefore, the promotion of their products also takes place online and the businesses have to come up with all sorts of innovative ideas to increase the sales for their products on their online stores. Unless the sales of the ecommerce stores see an upward trend in a gradual manner, the business cannot be deemed to be successful. The sites can be developed using woocommerce development services. Provided below are some points that would help in the effective navigation for your online store.
- Try to reduce some additional charges at the checkout:
The customers usually do not account for the additional taxes and charges that are added at the checkout before buying products. This is the reason why many customers are discouraged when the prices go unusually up after the addition of these charges and decide to not go for the final purchase. The business can avoid these situations by providing free shipping or some cost cuts at the checkout for particular products or for purchases above a certain amount.
- Reduce irrelevant features from the landing or home page:
Many ecommerce sites try to cram many modern and latest updates features on their landing page or home page just to make it attractive and engage the audiences. These features could be the images that move as a slide to depict the different products on the home page or to portray different discounts and offers. However, instead of attracting the audience, if you try this, it might end up confusing the users instead. Therefore, the best option is to not include features that might harm your user base.
- Hire a web designer to design the website:
Your ecommerce website should play the role of bringing in more and more users and this can only be possible if the website is designed in both an attractive and professional manner. This can only be done with the assistance of a professional website designer who can design the website such that it is easy to navigate for the audience and does not pose difficulties such that the customers give up on using the site because of its complexities. The business can benefit by using the services provided by woocommerce development services for better design of your website.
- Recommend the best deals on your site to the customers:
This basically implies that the products or discounts or offers that are trending and are being used or purchased by lost people on your ecommerce site should be recommended by your site to the other customers too. To try this, you would have to put these deals and products on the home page with a tagline like ‘popular now’ etc. Doing this would rally the other customers to check out those deals and products too, thus increasing your sales eventually.
- Keep targeting new and potential customers without fail:
The ecommerce websites are dependent, in a major way, on the target audience who receive advertisements and promotions of these sites. However, you cannot keep targeting the same customers again and again. This means that every day, your ads or other campaigns would be able to bring in new users who have the potential of turning into customers. However, once these users check out the products and log out, it is the responsibility of the business to follow up with these customers and bring them under the target audience for your marketing and promotional campaigns.
- Make sure that the customers are able to access your contact details:
The customers who are new to your site as well as the existing ones may feel the need to contact you because of some reason or the other. The new customers may need to contact you regarding a query for a product and the existing ones may need to provide feedback on the ones they have purchased. For this reason, you need to provide your contact details like the customer care number and your business email id. This would be convenient for your customers and would prove that your business can be trusted to listen to the customers.
- Personalize certain elements to be relatable to the customers:
The generalized alternative of reaching out to the customers is no longer used by businesses because these seem to be frustrating for the customers. The customers tend to usually ignore these kinds of messages and options. This includes the call to action that you present on your website to the customers and the personal messages you send them. For example, when a customer adds a product to their cart, you might ask them to complete the purchase by adding their name to the call to action message.
- Make the selling of the product your priority:
Although this is the motive of every business, they do not act like it. Many ecommerce sites print the prices of products on the top of the page. This is a huge mistake as the customers may get discouraged even before they look at the product well. Unless there is a discount or offer on the price, do not put the price on top. The portrayal of the products is enough and once the customers like the product enough, the price may not play that big a role anymore.
- Try to address the questions and queries of your customers as soon as possible:
The customers may sometimes be unsure of buying a product due to uncertainty regarding a particular facet. There might even be some customers that would want their queries to be addresses regarding products they have already purchased from your site. These customers need to be answered in a quick manner so they are satisfied with your response. This can be done through a live chat and woocommerce development services might be able to incorporate these features on your site for quicker response and customer satisfaction.
- Urge the customers to complete the purchase right then:
Usually, the customers are in the habit of looking at products and adding the ones that they like to the cart. However, they do not complete the purchase then and wait for some other time or better offer. This might lead to the customers never purchasing the product because of them changing their mind about it. This calls for the business to put up some figures like the quantity of these products left, the limited offer deals with some countdowns so that the customers complete the purchase right then.