For many event professionals, organizing an event is not a big task but promoting their event is. And many of them fail to get the desired results. Also, people often get confused about how to promote their event? Or where to promote their event? And so on. Promoting a physical event is one thing but promoting hybrid events is another. And it is getting essential to market your hybrid event because of the rising popularity of Hybrid events. Without marketing your event, nobody will notice your event in the sea of hybrid events. So you need to promote your event if you want to grab the attention of the audience. But the question is how to promote the event? And how to make people notice your event?
We have the answer to all your queries. So relax and read this article till the end.
Promoting the hybrid events
Building a website
You can begin promoting your event by making a dedicated website for your event. This webpage will act as the gateway to your event. And here you can provide all the necessary details about your event. Since this website will be the first source of information about your event, make sure it is attractive and contains precise information. This website may contain information like date, time, speakers, guests, and so on. The CTR will depend on the content and the appearance of the website.
Keywords for better SEO
To get more reach on the internet, you can optimize your website for a better ranking on the search engine. But how will you do this? The answer is keywords! You need to search for popular keywords regarding the event. And then use these keywords in your website to make it rank higher. But you need to be careful while doing this. Because too many keywords can backfire and your website may rank lower than the previous position. And too few keywords won’t do much help. So use the appropriate amount of keywords.
Email marketing is one of the favorite marketing techniques of digital marketers. And this because of the results that this technique provides. You can make a list of your contact’s email. And use this list to share the newsletter, latest updates, and other information in the form of an email with them. These emails will attract the attention of many people. And these people will come across your event or website. Hence, getting potential attendees for your event. Send these emails regularly to keep relevant people interested in your event. Also, these emails will act as a reminder to attend your event.
Event teaser video
Another effective way to create the hype around your event is by making a teaser video. You can share this teaser on all the marketing channels to get the attention of the maximum number of people. Also, this teaser video needs to be appealing because you will introduce your event with video to many new people. So don’t forget to include crucial information about your event. Like what is your event about? And what are the date, timing, and duration of your event? Or who will be the guest at your event? And so on.
Social Media Marketing
Today the fastest way to make anything popular is by sharing it on social media. And once anything goes viral on social media, it can be viewed by millions of people in a few days. So if you really want to market your event, use social media. But before you start posting on social media, you need to understand a few things about it. First, the type of content supported on each social media platform. And the current trends on these platforms. So make a strategy considering these factors to promote your event on social media. Apart from this, you can also collaborate with social media influencers.
YouTube is the second largest search engine on this planet, right after Google. Not only this, it was the earliest platform dedicated to video sharing. And every day, people from all over the world upload thousands of videos on YouTube. So you can’t afford to miss the platform which hosts the 2nd biggest audience. You can upload videos related to the event. It can be a teaser video or message from the guest, speakers, or sponsors. So upload regularly on YouTube, just like social media, to maintain the engagement level.
Ask sponsors to promote the event
Apart from all the marketing channels, you should ask your sponsors to spread the word about your event. This will work in two ways. First, they promote your event to the people they know – family, friends, and social media followers. And secondly, they will feel valued and part of the marketing strategy. So involve your sponsors in marketing. And get access to their audience. Also, ask them to upload videos and posts on their social media accounts and Youtube channels. This will make your event visible to a broader audience.
Self-promotion of speakers
Since the speakers at your event have their own peer group and following, ask them to promote themselves. Tell them to tell everybody they know that they are going to address at your event. They can inform their family, friends, and colleagues. Also, share this information with their followers on social media. And post information about the event like the time of their own slot and so on. By using this, your event will get noticed by the people who are a fan or know the speakers at your event.
Vlog of the event
Another way to promote your event is by sharing the vlog or videos of your virtual events. You can share the BTS (Behind the scenes) or any video related to your event. This also includes the message from the people associated with your event. One of the most effective methods is sharing the development regarding your event like from scratch to the final preparations. You can also include small videos from the rehearsals and so on. This will keep the people excited about your event. And won’t let them forget your event.
This is a widely used technique for marketing these days. You can run a competition on all the marketing channels to get the attention of the people. This will work in two ways. People will get excited about your event. And your event will be noticed by more people.
We hope this article will prove helpful to you. So share your thoughts about the hybrid events. And tell us what your favorite technique to promote the event is.