Social Media Marketing Strategy
A Social Media Marketing Strategy has become a commonplace strategy in recent years. A minimum budget and vague goals aren’t enough. The market for social media is overflowing with brands competing to grab the attention of consumers and with one out of 10 online purchases being affected via social media platforms, businesses can’t afford to let their business fall to competitors.
With a combination of personal experiences and the advice of specialists (cited throughout), I’ll demonstrate how you can use social media to increase online sales.
1. Focus on Your Audience’s Favorite Media Platforms
Social media platforms like Facebook, Twitter, YouTube, Instagram, Snapchat, Google+, Tumblr, Pinterest, and Periscope are all over the place. What can you do to create an image for each platform in the midst of hundreds of available? The simple answer is that You don’t.
To succeed You must determine the social media platforms that have the greatest number of users and plan your advertising and content marketing in a way that is appropriate. Peg Fitzpatrick is a social media strategist says, “It’s better to be excellent at one or two social platforms than suck at five or six.”
2. Create a Compelling Media Identity
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A huge following and a name that is sassy have been earned through Charmin’s humorous posts on social media. Make use of your social media accounts similarly as a means of humanizing your company.
Connect with clients in a manner that is in line with the image you want to portray of your brand Start conversations, post new stories of breaking news, are in line with your values, and let your brand’s colors shine. One of the most crucial things to do is not be afraid of scaring people away.
3. Media Publish Exceptional Content
As social media platforms become more and more crowded with brands competing for the attention of the public, “good content” from last year’s year won’t be enough. “To stand out in 2017, e-commerce marketers will have to create exceptional content,” writes Robert Allen in Smart Insights 2017. E-Commerce Trends.
What exactly is the best way for exceptional content to be developed? These ads aren’t typically focused and are usually accompanied by a “Buy Now” call to take action. This could aid in making some sales, but a great piece of content is a magnet for bookmarks or a share, as well as returning visitors. Post more helpful material via Facebook and Instagram for example, demonstration videos of your products or gift-giving ideas, in lieu of adverts and product photos.
4. Don’t Go “Tool-Crazy”
As a kid I would have advised that you should “choose the right tools for the job,” however, nowadays, the majority of people don’t have this problem. Nowadays, we’re armed with far too several tools. In 2016, more than 3500 technologies for marketing products were on the market which is an increase from 150 five years ago According to Chief martech who is keeping a monitor on the field.
Management of feeds on social media and monitoring them for mentions can’t be overstated. However, with over 3,000 marketing tools trying to be your one-stop tool for anything from sales automation to content marketing It is easy to become overwhelmed by numerous tools. Make sure you are focusing on tools that can improve your own life and your customers’ lives.
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5. Retarget Your Satisfied Customers
People who have had positive experiences are the most pleasant to collaborate with. Make them aware of similar products that they may find interesting through your preferred customer Relationship Management (CRM) program.
It is also possible to retarget users who have left your site without purchasing something. Social media can be used to lure users to return to your website by offering products that catch their attention or alert users when an item they looked at is on sale.
6. Use Messaging Apps for Customer Support
Messenger apps such as Messenger, WhatsApp, and WeChat are essential in your online marketing plan So, make sure to not overlook these apps. These apps are particularly useful for businesses that provide 24-hour support for customers.
There is a good chance that nearly 2 . billion people utilize the top four messaging applications every month. The Neiman Lab’s Joseph Lichterman predicts that messaging will soon become ubiquitous and be part of every aspect of our lives.
7. Familiarize Yourself With Chatbots & AI
The growth of Artificial Intelligence (AI) should not be ignore. Even if you can’t afford to employ someone to manage your messaging applications 24/7. Companies are using chatbots to help customers solve problems and help with questions, causing AI investments to double in 2017.
How you utilize AI depends on the specifics of your company. Don’t, however, invest in them solely because they’re trendy. Create a bot that can meet your customers’ most common desires. Such as a comparison of prices or finding similar products. If you plan to spend money on AI or chatbots ensure you do a thorough market study.
8. Showcase Your Employees and Customers on Social Media
A company that is populate with people who love your brand is an effective type of social evidence. It is much easier to make connections when you have a large number of employees who are talking about your brand with clients.
By participating in contests, sharing photos of yourself and your products, and posting information. Thus you can encourage your customers to take part in your brand. Take part in outreach on social media, and your customers will be able to share your message.
9. Interact With Customers Using Live Video
Based on Social Media Examiner, 43 percent of marketers are planning to incorporate live. Or interactive video for their social media advertising this year, a rise from 14% in 2016.. One of the most stirring examples of a highly successful live stream. On social media can be seen in ”Who is Mr. Robot,” a “Who Is Mr. Robot?” campaign. Which was stream live for 17 hours, and received more than 1.5 million hits. Article ring
You can engage with your viewers by streaming live video in real-time. You can interact with your followers via Facebook, Twitter, Instagram, and Twitch. But ensure you find out where your target audience is before deciding on the platform.
There are a variety of ways to make use of live videos for example:
Behind-the-scenes videos
News stories that are real-time
Interviews
Q&As
Live coverage
Events for charity
Product demonstrations
You could also look into VR possibilities and interact with clients in an entirely innovative way if you’re more adventurous.
10. Give Your Social Media Marketing Budget Room to Grow
Social networks are becoming a pay-to-play game, which is going to take a lot of companies out. In essence, advertising across all platforms (and particularly mobile) is getting more than ever.
Marketing budgets are anticipated to grow from the current average of 10.7 percent to 23.8 percent over the five years to come. Expand your budget for social media marketing in order to keep ahead of your competition.
11. Stay Agile
In the end advertising across any platform (especially smartphones) is becoming more competitive. As social media platforms transform into paid-to-play games.
Conclusion
Social media is utilize to the tune of 2.31 billion of the 3.42 billion internet users around the world. Thus it is a huge audience that’s eager to be reach and attract by innovative promotions.
The best way to increase the number of sales you make from your online store. It is to create an engaged audience of customers. Thus who are truly enthusiastic about your merchandise. Thus it involves creating content that they love and engaging with them in a meaningful way. While conveying a personality that they are able to relate to.
We’re here to help you in increasing your sales online and make your business noticeable. Hence to the right audience through a Digital Marketing Strategy.
