Introduction
Landing pages are the gateway to conversions for an effective website. The landing page is what people see when they go straight to your company’s homepage; it’s the first thing they see before going any further into your site. Your business’ landing page needs to be designed with one goal in mind, converting potential customers into paying customers. Landing page creator makes that conversion process easier by providing clear calls to action that guide visitors through the purchase process and giving them a reason to buy from you instead of another business in your niche or industry.
For your business, landing pages are important to conversions.
Landing pages are the first thing that potential customers see when they visit your website, so it’s important to make them as conversion-friendly as possible. In this article, we’ll cover how to create a landing page that converts visitors into paying customers.
You need to have a plan for every aspect of your new website, from its design and layout, down to the smallest details like button colors and fonts used on every page of your site.
You need a compelling, conversion-focused headline that instantly tells visitors how your company can solve their problems.
It’s crucial to get the title for your landing page perfect because it’s the first thing a visitor reads. Your headline should be simple, direct, concise, intriguing, convincing, and compelling. In other words, it should have all of these things at once. But how can we possibly do this?
The answer lies in understanding what works (and doesn’t) on a landing page. A great example can be found in “How I Sold $400k On The Side With Digital Products In 2015,” by Neil Patel at QuickSprout (a blog devoted to helping entrepreneurs grow their businesses). The title alone is enough to make us want more information—and if we’re lucky enough to see him speak live at a conference like MozCon or DreamForce (where he’ll undoubtedly reveal even more secrets), then we’ll probably go check out his YouTube channel for further insights into his success story.
Include a clear call to action (CTA) that tells visitors precisely what to do next and why they should do it. Use only one CTA, and make it prominent.
A call to action (CTA) is a statement that prompts visitors to take the next step in their journey, be it filling out a form or making a purchase. Your CTA is your primary way of getting visitors to complete their objective on your landing page—and you should use it as such.
Include only one CTA on each page, and make it prominent so that people will see it immediately upon arriving at your site. Use language that is clear and concise, telling visitors exactly what they need to do next and why they should do it (e.g., “Download Now”).
Your landing page should include everything a visitor needs to contact you and buy from you – at least your name, phone number, physical address, and email address.
Include your contact information, payment information, and physical address. Your landing page should include everything a visitor needs to contact you and buy from you — at least your name, phone number, physical address, and email address. If you want to make sure visitors don’t miss any of this essential information, consider including the following:
- Your website address
- A link to your Facebook page or Twitter handle (if one exists)
- Social media buttons that let users share your content on their own pages
Make sure your contact and payment forms are really simple. The fewer people have to think while they’re filling out your form, the more likely they are to stick around until the end of it.
Your contact and payment forms should be short and simple, with a few questions as possible. If you make them too long, people are likely to abandon the form halfway through. The less they have to think while they’re filling out your form, the more likely they are to stick around until the end of it.
Remember: The longer your contact or payment form is, the less likely people will complete it, especially if there are a lot of questions. So keep your forms short!
It’s important to remove anything that could potentially distract visitors from their goal of filling out the form or downloading your content. That means no social media icons, no top navigation bar, and no links except for the one you want them to click on. This is because, according to designer and author Jonathon Colman in his book Designing Your Life, “The more choices we make throughout the day, the less happy we are with each decision.” In other words, when people see too many options at once in an effort to make a choice they feel overwhelmed by all those options and don’t feel satisfied with whatever choice they make—even if it’s a good decision! So keep your CTAs clear from distractions so users feel comfortable clicking on them without feeling overwhelmed by all their options.
Testimonials are a landing page’s secret weapon since they enable potential clients who might be on the fence about your goods or services to develop trust.
Testimonials are a fantastic method to establish your brand’s reputation and demonstrate that you have happy consumers. They can also serve as a reminder that many others have already tried what you’re offering, which is why they’re so effective in conversion rates.
What is the most crucial point? People who have utilized your product or service and can attest to its efficacy should provide testimonials. Whenever someone exclaims, “I like this business concept! It reminds me of when I started my first company in 1998” that won’t do much for you.
By including a countdown clock or a limited-time offer on your landing page, you may create a sense of urgency.
Including a sense of urgency on your landing page is an excellent way to encourage visitors to act now, rather than later. Urgency can be created in two ways: by including a countdown timer that counts down until the sale ends, or with limited-time offers (such as “today only”).
Landing pages are the gateway for conversions to an effective website
When someone visits your website, the landing page is the first thing they see. It’s the first step in the sales process and it’s where you can make the most impact on your visitors by telling them who you are and what you do in a way that makes sense for them.
The landing page should be considered as important as any other part of your website development. Is it easy to read? Does it look professional? Is there compelling text or awesome images? Are there links that take users somewhere else on your sites like testimonials, pricing tables, or contact forms?
Conclusion
Landing pages are the key to conversions on your website. They should be clear, compelling, and focused on driving users toward a conversion action — whether that’s signing up for your newsletter or making a purchase. A good landing page helps potential customers understand why they should choose your company over others, and it gives them everything they need to get started right away.
