Sending emails to your consumers is just a small portion of what email marketing entails. It’s about putting the right content in front of the people who are most likely to be interested in it. At a time and location that makes sense for them.
For example, if you’re a travel company. You might provide an exciting new sale or promotion. When someone logs into their account on a mobile device or tablet. Or perhaps you promote upcoming events with links to those events on your website and social media pages. A strategy that works especially well when there’s limited time before an event or even just after one ends (a strategy known as “content scarcity”). Or maybe you send out emails highlighting promotional deals when someone signs up for an account. Keeping them coming back for more.
The trick is finding these opportunities and then making sure they’re being used effectively by your entire team. So they can grow organically instead of having to rely on pushing from senior management down through middle management into the ranks below them. It’s really a win-win-win situation. We want all three elements to work together:
What is a hosted email?
A hosted email is a server that you don’t have to maintain. It’s the same service as your existing email. But it’s hosted on a server owned by someone else. What does this mean? You can access it from anywhere, send and receive emails, and use attachments.
But what about security? Hosted emails are highly secure because they’re not connected directly to your own computer or device. They’re located remotely in another location with no direct link between them (think of them as virtual machines). And because they’re hosted on someone else’s server instead of yours. There’s no way for hackers to get into the system unless they manage to break into both systems at once (which isn’t very likely).
How can you maximize your ROI with hosted emails?
- Reduce costs. Hosted emails are often a cost-effective way to onboard new customers. As they require less infrastructure investment than an in-house system.
- Increase productivity. With hosted email software, you can send personalized messages when and where they are needed. And without manually creating them every day or tracking their performance across multiple platforms.
- Improve security. The best hosting providers offer robust security measures that keep your data safe from hackers and other threats. Such as spam filters that prevent unwanted emails from reaching inboxes at all (or only after approval). They also provide backup copies of server data. So that if anything goes wrong with one message server. It won’t affect other accounts on the same machine or network segment. Instead of having access only through an insecure connection like telnet or FTP (file transfer protocol). Users will be able to continue working normally by accessing the same account via HTTPS connections.
Your business can be more efficient and profitable with hosted emails.
Hosted emails can help you save time, and money and improve your business.
- Hosted emails are more efficient: They’re easy to create and manage. So they save you time when it comes to setting up new campaigns or sending out marketing materials. And because they’re hosted on an email provider’s servers. There’s no need for a separate software installation or complex integration with other programs. You just add the relevant information and send it away.
- Hosted emails improve customer service: If customers have trouble finding what they need in an email campaign (or if those messages aren’t reaching them at all). This can lead them away from your brand completely. Which will hurt both their perception of quality as well as any loyalty they might have toward you. But by using hosted emails that have been optimized for search engines like Google Mail or Yahoo Mail (and perhaps others). These problems become far less likely.
Conclusion
Hosted emails have proven to be the best way to manage your email marketing strategy. With a hosted solution, you’ll enjoy a consistent level of quality and reliability that is hard to find with an individual account. This will also save time and money on your back-office operations by having one centralized system that can handle all of your clients’ needs.
