Search engines are, regardless of what they might appear, all about the end-users. Sure, they might make a huge push towards attracting companies and selling them all the bells and whistles when it comes to adding space — but they are aware that their cash cow, what matters to them, and what they have to always keep happy is the user. It’s where their value comes from. That’s why, for SEO, for your brand, for absolutely everything you do, the first thing you have to think about is the user experience. That’s incredibly critical when it comes to web pages. In this article, we’re going to give you some easy-to-follow tips on how to improve your user and customer’s experience whenever they stumble onto your website. Fast, easy to implement, solutions that will mean a world of difference. So stick with us at Domainnetworks and get the scoop of the century and boost how your user feels when they interact with you and your website.
H2: What is the user experience when it comes to your website?
User experience is the degree to which a person’s interaction with a system meets their expectations. It’s as simple as that. Today, users expect the very best from their websites — they no longer tolerate shoddy work or for that matter a site that frustrates them. When they go to your site, when they buy your services, when they interact with you it should be simple, intuitive, and dynamic. They should come out of the experience feeling haggard.
The user’s emotional response to the system and product, including such judgments as ease of use and perceived value is critical. Not only to your brand but to your SEO practices. How so? Well, as of 2016 Google has started to rate sites based on how easy they are to navigate, how fast they are, how intuitive, and how readable. Google prides itself in giving its users the best results available when it comes to websites. A site that isn’t “friendly” will receive a low SER rate. It’s as simple as that.
User experience is the most important part of product development — your site is a product, and that’s the first thing you have to understand. It is what we are designing for, and it is what our customers will be using. User experience design is about understanding the user’s needs, behaviors, and motivations. We use this knowledge to create a product that meets those needs in the simplest manner possible.
The importance of UX design – that User Experience – cannot be overstated because UX designers are in charge of making sure that people enjoy their time with your product or service. They make sure that your website or app is easy to use and intuitive so that people don’t have to spend time figuring out how to do things or get frustrated with your interface.
H2: How to improve your User Experience —- your UX design
Here are some tips, from Domainnetworks, on how to properly design your services and site around the user and the experience they will have on it. Today, Google keeps a very close eye on what you engage with your user. How do they interact with your website? Improving your user’s experience will also improve your search ranking.
Users like everything to work — and to work at breakneck speeds. That means that if your site is taking too long to upload into their browser they’ll give you the cold shoulder and go someplace else. Also, Google, the content Big Brother that it is, is constantly measuring your site’s response speed.
There are thousands of tools online that can audit your overall speed — Including Google’s very own PageSpeed Insights.
Once you have a clear idea of how fast you’re uploading onto your user’s bower you can start to improve it. Here are some solutions you can incorporate:
- Compress your images.
- Use easy fonts — nothing too artistic.
- Enable browse catching.
- Delete redundant plugins.
- Reduce your server response time.
- Get a better server.
- Reduce the number of redirects.
Do you know what a readability rating is?
A Readability rating or score is a number that tells you how easy or difficult a text is. It takes into account not only the word used, and the syntax, but also how visually appealing it is. It’s a numerical score and the one you should aim for is 60 or higher, A score of 60 means that your document is engaging, easy to scan, has all the pertinent details, and isn’t condescending — that it’s built and crafted for folks with at least an eighth-grade education.
Another aspect of your readability score has to do with how you format your content. Proper use of heading and subheadings (H1, H2, H3, H4) help users and Google better understand your content and what you’re trying to display. Users like pages they can skim through and get fast data with just a glance. In most cases, unless they are really trapped and enraptured by your copy, most users – at least 87% of them – just read the headlines.
H3: Visually Appealing
Several studies have indicated that visuals help people absorb content quicker and faster. We are a visual race. Understand and comprehend language, but from an evolutionary POV, it’s relatively new. We interact better with pictures.
Use images, videos, screenshots, infographics, and other visuals to break your written content down.
H3: No Popups
Since 2017, Google has penalized sites with intrusive pop-ups. From an SEO perspective, they are a big No-No — from a readability POV, they are intrusive and annoying. Avoid popups.
H3: White Space
White space or negative space improves overall legibility. It helps the user focus more on the content. UX needs to incorporate the use of white space into your designs. This is a fundamental aspect of good design and one you have to constantly take into consideration. Good white space grabs your user’s attention and is also a good marker for Google — it tells it that you’re using key design principles when formatting and structuring your website.
H3: Make your designs mobile-friendly
Today, most users skip their laptops to browse the web and simply use their tablets or cellphones. Mobile-friendliness and websites that adapt rapidly to a mobile screen are paramount features when it comes to UX. So much that Google, currently uses a mobile-first index when it comes to rating a website. Want to know how your site fares, you can use Google’s mobile-friendly test