If we hear of re-branding and we realize it’s the right time to get in touch with Logo design services. With the passage of time and societal norms, we’re pushed to altering our lives and business too. People who stick in their old ways or old-fashioned ways don’t perform well. For instance, if we consider Nokia At times, Nokia’s mobile firm was pressured not to change or rebrand since they had been successful enough but the results must be observed. How much Nokia company is slipping away from the highest levels. There is no talk about it, despite the fact that Nokia was bought and rebranded, but I don’t think that they restored their name.
But, rebranding shouldn’t be undervalued. Even if your brand is already well-known It doesn’t really matter! Rebranding is a process that requires lots of time, thoughtful plans and yes, your huge amount of money too. It all depends on what type of logo design company you are using, and what you are aware. A single error can destroy the years of hard work and your accumulated reputation. But don’t worry, we will help you avoid the mess! We’ll show you how to change your brand without making a mistake in just seven easy steps. But, you need to ease yourself into the process first. Then, you can grasp ideas on rebranding and the reasons you should do it to make a smart choice.
What Is Re-Branding?
If you’re here, you already have an established brand. If you’re an artist or designer who offers logo design services, you must already be aware of the meaning of branding. Rebranding is the process of re-doing or re-designing elements such as your design, logo, typography or any other design element. The message you wish to communicate to your clients by rebranding is to inform them that you’re still around and is working hard.
Brands have revamped various aspects of their branding, or simply changing the font or color style. Sometimes it is more of a change in slogans or even the complete name of your company, which require the use of a number of strategies to get the process of rebranding accomplished. If we look at the process of rebranding it can be accomplished in three different ways.
Brand refresh:
Brand refresh is about maintaining your slogans and brand’s name consistent and giving them new and fresh colors. Also, you can say that you are modernizing some aspects associated with your business. This one isn’t an issue the majority of brands who do this frequently.
Rebranding in part! :
The partial re-branding process involves changing or refreshing specific elements, such as the product or service you offer. Expanding your market , and the list goes on. However, it doesn’t require any kind of alteration to the design, theme, or slogans.
Rebranding complete:
You’re intelligent enough to comprehend this issue on your own. When you don’t spruce up some aspects that transform your brand’s entire existence. Everything from the head down, everything is as if you were an entirely new business.
We also discuss of risk when we discuss the rebranding process. In putting your well-established brand in the risk of a different one. But what happens if the new brand didn’t do well? Returning to the old methods can damage your image. In addition, you’ll be liable for the high costs of professional marketers and designers. Re-designing, re-marketing and re-designing is the cost of re-marketing, it’s going to be quite expensive and your emotions, time and effort will be put in this plan If it doesn’t succeed, but you need to think about it before. Take note!
However, reducing the risk is through careful planning and stratagems, and considering the ideal time to revise your brand.
But When Is The Right Time To Re-Brand?
It is not necessary to be concerned about this issue since we’re here to save you by providing 7 regular signals to inform you when the time is the right time to rebrand. We will go over the following:
A change in your service or product:
It can be done in two ways, either you are updating or changing the design of your current item or service. or you’re introducing an entirely new product to the market. Rebranding your product allows you to quickly launch new prices too.
Expanding your market
It’s basically similar to altering your service or product but you have to broaden your market, for instance for instance, if you’re an apparel company that produces clothing for teens, however, now you’re looking at women over 30 too. Different segments require distinct brand strategies to market their products.
Change in the perception of your brand:
Some people are able to connect brands with other brands. For example, they may associate a comparison, taunting or causing negative impact with the name of your company. You need to make a fresh starting.
To be noticed:
There are times when brands use the same strategies as yours. Naturally, share the same goals and a similar market, but the public is unable to discern the distinction. The next time, you can change some aspects that will distinguish yourself from the rest.
New direction:
If your business is about to go into a merger, an acquisition, or has changed its policies, it’s time to let your customers know by rebranding and marketing. However, it’s not always needed.
You’re too old:
Older brands like Talk before, Nokia, should consider evolving with time. Your target audience is constantly evolving, and you must too.
Now, How To Re-Brand?
Employ experts!
Now that you’ve made the decision, you’d like to get your re branding completed. But, there’s more to be faced. You’ll need to employ an expert team that can handle every aspect of the process, including graphic designers as well as copywriters, marketers and PR. The team can assist you with any form of re-branding whether it’s complete or partial complete branding.
It is essential to conduct an evaluation!
After you’ve hired a team meet with experts and assess the things that are working for your brand and what has to be updated to reflect the current. The brand’s name, position, logo the Slogan or Color Palette Advertising and marketing as well as social media, partnerships and affiliations, the creation of content web design, in-store decoration, or your product’s smells, tastes and sounds.
Go online, and request customers to play intelligently to find out the things that people already love and what is in need of improvement.
Run a test
After evaluating, you should come up with new ideas to rebrand your company. It may be best to get your customers involved. Take a survey or poll or whatever is suitable for you and your clients. Their opinions are the only thing that is important.
Check how your competitors doing
You may be thinking about the reason for you should keep an eye on your competition this time. The pace of change is changing, and it’s not just you that is trying to stay current, but your competition must have thought of it too or perhaps they already have done it. It could be any of a variety, it doesn’t matter whether that you are creating a brand or rebranding. It is always important to keep an eye on.
It will reveal what strategies have already been implemented or the strategies they employ to draw buyers. It is possible to apply this with your own ideas and thoughts.
Take a look at the personality of your brand.
You must be aware of your market, your concepts, and your customers. However, now is the perfect moment to reflect on the personality of your brand. Think about what type of brand you would like to become? What kind of value do you wish to bring to the table? What else can you do to please your clients and gain the respect of your competition? What kind of impression do you wish to convey? Is it elegant and stylish? Or are you just going for the basic? Consider these questions and create outstanding core values for your brand’s character.
Get started on tackling your issue areas.
This is where the real work starts. Once you have this information, your hands begin working on the process. It could be merging, introducing new products, changing of the logo or target market, or any other such thing.
This strategy is a great way to benefit from the vast amount of teamwork and brainstorming, therefore don’t hesitate to dedicate time to brainstorm. Make sure you don’t forget any information you’ve have learned from the previous steps. This is the process that was before.
Be bold, or you’ll leave!
The moment is now to go live, don’t make a few blunders or mistakes ruin all your effort, time and cash. Your brand re-branding process should be exactly identical to the brand that you launched in the beginning. Tell people the things you’re doing right now.
You should think about creating excitement and anticipation prior to going open to the public. Previews and teasers along with scheduled contests and events can be made public in the days before your big launch to draw more attention. It is possible to invite other participants or sponsors in collaboration with you.For more checkout their colourist Logo and the write for us UI/UX design page
When it’s time for the launch to the public of your new brand, tell into a story. Include some background information regarding your new branding including the reasons you changed your values or the purpose statement, or what you love about the updated design. It makes your brand more personable and relatable. it helps to make you look more comfortable in your new style.
