Pharmacy Project: Everything you need to know

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The interior design for pharmacies evolves towards more welcoming, versatile and modern spaces. Where technology, customer service, and of course health is paramount. We must seek the balance between what the client demands of our health space and its possibilities. Always including the personality and philosophy that the pharmacy has.

Therefore, the interior design for pharmacies consists of a mixture of trends in commercial interior design, the knowledge we have of our market, and the preferences of the owner. When we talk about our market, it is key that depending on the needs of the environment and the public, the commercial area of ​​the pharmacy must promote both categories and certain points of the space so that the design is efficient as well as aesthetic.

For all this, it is important to always carry out a little analysis and consciously plan what use is going to be given to the different areas. We can count on the help of professionals to make the choices more successful. Distribution and route With the help of the design, we must begin to sketch what is the main distribution, what aesthetics will each space in the pharmacy have, and what route we want the customer to follow.

The most reasonable thing is to take into account key areas

  • The entrance area
  • The counter area
  • The waiting area
  • The main category (the one that attracts the most public)

Once we are clear about how we will distribute these main areas in the interior design for pharmacies, it is good to imagine or plan how we want to enhance other areas. Furniture, decorative elements, and even visual identity or decoration can help us to define and create these different spaces in the case of having an open-plan exhibition area, where the structure does not separate the space.

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Identity and own style interior design for pharmacies

It is important in interior design for pharmacies that to a greater or lesser extent, space tells a story, reflects the personality of our pharmacy brand, and defines the identity. This is achieved through the own style that we give with the design to space: The colors, materials, and textures that make up the different areas. For example, we can use different types of styles more marked with touches or details that reveal the identity of our pharmacy.

Strategies that accompany the design of Pharmacy furniture

In addition to designing a modern, comfortable and customer-oriented space, we must establish sales and commercial strategies that accompany the interior design for pharmacies. Therefore, we can leave various spaces where we can reflect special offers, have an area or a piece of furniture where we can put temporary promotions, such as some of the proposals to stimulate the purchase.

You can also plan the distribution according to your type of sale/purchase

Either by impulse, by its price, or by being a basic necessity. For this, it is important to take into account the place they will occupy within the pharmacy. The same happens with the counter area or spaces where the customer can be personally attended to since on these occasions the sale is done in a different way and requires other needs at the level of design and space. At Innovo we conceive the reform as a 360º project where design, profitability, and follow-up are synonymous with a final result in accordance with expectations and that differentiates your pharmacy. 

Pharmacy project: Customers and sales

In this part of the pharmacy project, we must evaluate the ratios related to customers, sales, and the economic-financial situation that we are currently working on. Since it is directly proportional in a certain way, the volume of clients that we handle and their level of loyalty and acquisition of products with the sales and commercial actions that we carry out in the pharmacy.
Much has to do in this case, also how the sales area in the pharmacy is arranged and how the public interacts with the product, the shopping experience, and the customer service we offer. Without a doubt, sales strategies must be linked to the type of client and how we approach our commercial activity to satisfy their needs. In this case, the analysis is based on the number of sales, stock control, and our client portfolio… among other ratios that we must measure.

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