black Friday

It’s nearly that time of year again when buyers set their alarm clocks at ungodly hours and leave the Thanksgiving meal early to queue outside their favorite retailer in the hopes of snagging the best discounts of the year. And get the best digital marketing agency for your business on black Friday.

Black Friday’s formal start of the Christmas shopping season has become a cultural phenomenon. Every year, this shopping extravaganza appears to grow in size, as major and minor companies alike mobilize their armies — well, staff – to deal with the immense crowds and checkout queues.

Some claim that the growth of Black Friday has taken away all of the excitement of getting up early and shopping. This “holiday” has earned a terrible name over the years, thanks to reports of customers being crushed by a mob or getting into a brawl over the last TV in store.

Black Friday

But, whether you’re the first in line after your Thanksgiving meal or prefer to buy online, it’s difficult to deny the significance of Black Friday to merchants. With single-day sales reaching a record $3.34 billion in 2016 – up 21.6 percent from 2015 – it’s more crucial than ever for companies to plan for the possible purchases that will occur when the clock struck midnight on November 24, 2017.

Because online purchasing is becoming more important in the Black Friday frenzy, you must approach the holiday with a well-thought-out digital marketing plan.

Black Friday 2017 is just around the corner, so don’t wait until the last minute to start planning by concentrating on the following digital marketing sectors.

User Experience and Web Design

If you own an eCommerce company, you know how important it is to have a site that is both dependable and user-friendly. Your site must withstand the traffic spike on Black Friday and during Thanksgiving weekend.

A sluggish or faulty website might put a damper on sales, so be sure your servers are reliable and ready for the demand.

Priority for mobile devices

It’s also a good moment to evaluate your mobile user experience. Last year, mobile devices accounted for 36% of all online transactions on Black Friday, and for the first time, mobile devices produced more than a billion dollars in online sales. These figures are only expected to rise this year.

Consumers aren’t going to remain around if a site isn’t suitable with their device, given the tremendous growth in mobile shopping and the time-sensitive nature of Black Friday sales.

Even if you don’t have time to execute a comprehensive redesign before Black Friday, you can still refresh your site’s content to make it more aesthetically attractive to mobile consumers. To determine if your pages are mobile-friendly, use Google’s Mobile-Friendly Test.

Checkout in a Flash

Aside from basic functionality, you should consider the actual shopping and checkout experience. The following are two important questions to consider:

Is it simple for clients to add items to their shopping cart and make a purchase on your website?
How many stages do customers have to go through before their purchase is complete?
Complex navigation or congested pages provide a terrible user experience, which may discourage users from investing time and money in your site. No one has time to go through your website in the early hours of Black Friday to locate the checkout! This Christmas is all about speedy purchasing.

Guest checkout, PayPal payment alternatives, and safe account information for repeat customers are all features and bonuses that may help set your eCommerce experience apart from the competition.

Discounts that Stand Out

You must also ensure that you have the things your clients are searching for in stock, in addition to having a fast and straightforward buying procedure.

Examine last year’s sales to determine which goods were the most popular, as well as this year’s trends, to ensure that your discounts and offers correspond to what your target audience wants to purchase. It will be difficult to succeed on Black Friday if you do not have the season’s most popular goods accessible at competitive pricing.

The value of social media and paid advertising for any form of marketing is apparent, whether you’re an eCommerce or brick-and-mortar firm. Give your social media followers a sneak peek at future bargains to generate anticipation for Black Friday. This will not only encourage customers to prepare ahead of time and include your company on their shopping list, but it will also make them feel appreciated and informed as members of a select client base.

You could start running sponsored social media marketing campaigns several days before Black Friday to build more buzz and discussion. Social-exclusive discounts that enable users to print a coupon or utilize an online discount code when the shopping holiday comes are a terrific approach to target your followers.

Paid advertising alternatives are also available from Google, which may be a valuable addition to your social network presence. Including your company in relevant search results can help raise awareness and excitement for Black Friday, as well as drive quality visitors to your website.

Information that is up to date

Finally, make sure your Google My Company information is correct and up-to-date so that customers can quickly identify your business’ address, phone number, and hours of operation as they rush from store to store looking for the most incredible deals.

When Black Friday arrives, one or more staff must keep an eye on your social media profiles—responding to any queries or issues that consumers may have. At the same time, shopping can demonstrate that your firm cares about its customers and may lead to increased sales. Customers will appreciate your attention to their demands, particularly on the biggest shopping day of the year.

Marketing through email

Consumers are frequently assaulted with emails from shops attempting to persuade them to participate in current specials. However, the days running up to Black Friday are the only time people pay serious attention to the bargains emailed right to their inbox.

Retailers deployed 12,606 email ads on Black Friday 2016, up 55 percent from 2015. Why? Because email is adequate. From November 1 to November 28, 2016, email accounted for 18.1 percent of all online transactions, behind just search and direct traffic.

Compile a list of addresses

If you don’t already have an extensive list of email addresses to work with, we suggest getting started right away. Add a pop-up to your website, inform your social media followers that you will be sending offers on Black Friday, and request consumers’ email addresses throughout the checkout process (both online and in-store). To be successful with email, you need to build a quality list, and these tiny, simple strategies may help you establish or increase your contacts database.

Utilize your imagination

There are many firms whose email marketing message becomes stale due to overuse. Whether it’s the same style, layout, or message. Everyone likes a good deal. But emailing them three times a week about your 40% off sweater sale is a sure way to convince them to ignore you or unsubscribe.

When organizations discover a method to combine promotions with appealing, informative communications, email marketing demonstrates its value. Emails that aren’t solely about a sale and instead educate the recipient about top trends, budgeting tips, or opportunities to give back to the community help break up sales-y pitches and provide value even if the recipient doesn’t make a purchase help break up sales-y angles and offer value even if the recipient doesn’t make a purchase.

Then, when customers are eager to purchase on days like Black Friday, they will pay attention to advertising communications.

The ideal strategy is to send a good mix of promotional and non-promotional communications throughout the year. So that when Black Friday arrives, you can concentrate on sales. Rather than disturb your subscribers. Whatever you think of email marketing. The simple truth is that it works when done well – and it works incredibly well on Black Friday.

Consider mobile

You must design your emails with mobile in mind to take advantage of these eye-opening email marketing figures. You may wave goodbye to prospective business from those recipients. If clickable symbols or text are too tiny to view or engage with on a mobile device.

On a busy day like Black Friday, customers’ tolerance is tested to the limit. They realize that companies are fighting tooth and nail for their business. So they won’t spend their time with a firm that can’t satisfy their buying preferences straight away.

Like your social media and paid advertising initiatives. Your email marketing strategy should be established and implemented long before Black Friday. Get your company in front of your clients’ thoughts before their inboxes are overflowing. And keep the momentum going all through Thanksgiving weekend and into December.

Are You Prepared for Black Friday Shopping?

Black Friday is a stressful time for both shops and customers. There are so many bargains to be had, hundreds of customers vying for the same things. And tired personnel attempting to maintain order.

This does not have to be the case with your marketing strategy. It’s all about preparation and planning.

The trick is to remain on top of what your consumers want and make sure you’re visible on all of their platforms. You’ll likely win big on Black Friday if you can plan early and put customers first.

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