Expand your email list(marketing campaign)

For years, email marketing has been one of the most successful marketing tactics. Every day, over 4 billion people use email, and 64% of small businesses utilise email marketing to reach out to their clients.(marketing campaign)

The first stage in every email marketing campaign is to build and grow an email list. By allowing customers to join their email list with a single scan, email QR codes assist marketers to expand their email lists. Users can scan the code to access the email signup page and join the list by entering their email address.

Enable event registration to boost attendance.(marketing campaign)

The main purpose of event marketing is to boost registrations, and event QR codes help with that. Event QR codes can be placed on billboards and print adverts by marketing agencies to enable for easy registration. Scanning the code allows users to enter information and register for the event.

To educate your audience, share useful knowledge.(marketing campaign)

QR codes make it simple to share information and multimedia. Marketers may use QR codes to transmit a variety of information with their customers, including images, GIFs, videos, and PDFs.

Provide promotional codes and vouchers.(marketing campaign)

Discount coupons might help you get a lot more done in a short amount of time. More than 70% of consumers enjoy receiving coupons, and 68% believe coupons help build loyalty.

The usefulness of discount coupons is well understood by most marketers. Distributing coupons and getting customers to utilise them, on the other hand, is the true issue. QR codes help to solve this problem by promoting the use of coupon codes.

Businesses can distribute coupon QR codes to their consumers, who can scan the code to see a discount code that can be used while making a purchase.

Why should marketing firms employ QR codes in their campaigns?

Marketing companies can benefit from QR codes in a variety of ways. It allows marketers to reach out to their target audience through many channels and increase user engagement. Here are some reasons why QR codes should be part of every marketing agency’s toolkit.

Users’ acceptance is growing.

QR codes have grown in popularity among individuals all around the world. Over 45 percent of US customers have utilised marketing-related QR codes, with 54 percent of those aged 18 to 29 having done so.

QR codes are becoming increasingly popular, making them an ideal consumer engagement tool. They pique the interest of users and are an excellent tool for interactive marketing efforts.

Offline to online (O2O) marketing that is seamless

Marketers have been pushed to link their online and offline marketing systems as omnichannel marketing has grown in popularity. QR codes make it simple to integrate.

Marketers can use QR codes to link to their website or landing page on traditional advertising channels such as billboards, print ads, digital signs, flyers, and so on. Scanning QR codes allows users to interact with offline marketing.

As a result, marketers may employ QR codes to bridge the gap between online and offline marketing by allowing offline users to join online.

Tracking and analysis in great detail

Marketers may measure how many times their QR codes have been scanned, as well as from which locations and devices. Marketers may now run quantifiable marketing campaigns and track the effectiveness of their traditional ads.

A salon and spa, for example, can place a billboard ad with a QR code that users can scan to schedule an appointment. The number of scans indicates how many individuals responded to the ad, providing an accurate assessment of its effectiveness.

Marketing and branding at a low cost

Small businesses and startups have limited marketing budgets. One of the most cost-effective marketing, branding, and consumer engagement solutions available is QR codes.

You can, for example, design a dynamic marketing QR code for free and track its scans with QRCodeChimp. Even the paid plans are very reasonable, and the endless marketing applications of QR codes make them a high-return investment.

High adaptability

A QR code for marketing can be printed in a variety of sizes as PDF or PNG files and used in a variety of locations. Marketers can also use them to promote websites and social media, provide contact information, grow email lists, and share content, among other things.

Marketing that is long-lasting and effective

Because QR codes do not expire, marketers may develop them once and utilise them for years. Furthermore, QR codes can be scanned even after 30 percent structural damage, making them extremely long-lasting and ideal for long-term marketing.

Where should QR codes be placed for marketing?

QR codes are extremely adaptable, and marketers may use them in a variety of ways. Let’s take a look at the greatest QR code locations.

Media in print

Newspapers, journals, and other print media are ideal for QR code placement. Despite the fact that the world is shifting online, newspaper and magazine readership has consistently increased in recent years. Marketers can provide consumers with a gateway to their website or other digital destinations by placing a QR code on a newspaper or magazine.

Advertising on the street

QR codes can be used in a variety of out-of-home (OOH) advertising choices by marketing companies. Billboards, digital signs, and posters in public places such as bus stops and metro stations are examples. QR codes can be used to link to a website, social media accounts, contact information, educational resources, and more. Guerrilla marketing initiatives can also benefit from QR codes.

Signage in the store

Another great area to put QR codes is on retail signage. Retailers can use it to promote their websites and social media profiles, as well as give useful information such as contact information and product specifications.

Source: marketing campaign , marketing campaign examples

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