With 356 million monthly active users on Spotify this year, it’s clear that the future of music is online. Local musicians can post their music to a variety of outlets, including Spotify, and instantly reach millions of people with their music. In some circumstances, fully obviating the necessity for third parties such as a record label.
So, how can you use these platforms to your advantage, and which ones are worth your time? We take a look to see if there’s anything we can do to assist you hit the correct note for a site to promote YouTube music.
1. Create a website for your music promotion
It’s critical to have a single platform—your website—where you can manage your music, material, and brand image. If a promoter or fan searches for you online, your band’s website should come up first. This is your opportunity to make a strong first impression and win them over with a fantastic user experience. Don’t be frightened to let your voice be heard!
You should always have a website to showcase your tour dates, announcements, contact information, and occasional sneak peaks, even if you advertise your music elsewhere online.https://www.articlering.com/
Don’t worry if you don’t have a website yet. You may easily make a website using Jimdo and connect it to your band’s social media accounts. What are the benefits?
- Integration of music is simple: Add tracks from iTunes or Spotify to your homepage immediately.
- Upload videos from your performances to your website with ease.
- To share interviews or teasers, link an Apple or Spotify podcast to your Music block.
- Form of contact with a map: This tells visitors where they can find you and how they can get in touch with you.
- Social media: Make a link between your social media platforms.
- Music-specific layout: Use a layout that is specifically created for music-related websites.
2. Make yourself known on Spotify
Uploading your music to Spotify provides a lot of benefits, the most important of which is the massive reach. Spotify’s mobile and desktop downloads are used by a global audience. The “Discover” feature and “Release radar,” which connects comparable tracks, give undiscovered musicians a chance to emerge. Almost every artist is included in the Spotify music library, allowing you to associate your name with the biggest names in music.
3. Upload your music to Reddit Music
Many music channels are overcrowded with musicians, but Reddit still has a lot of untapped potential for grassroots music promotion. This is an excellent opportunity to meet and greet potential fans while also establishing your brand. Reddit is a social platform where you may communicate with your audience. You can make an introduction, post your website so that others can listen to your music, and communicate with your potential user base. Be prepared for some helpful (and unconstructive) input on your tunes from Reddit users.
Hashtags are popular on Twitter and Instagram, but you need to use the appropriate ones to get the most out of them. To get started, use hashtags like #music, your music genre (for example, #AcidJazz), and your own band/artist hashtag.
Look up @TwitterMusic on Twitter and use popular hashtags like #newmusic, #nowplaying, and #musicvideo. You can search for music emojis as well as hashtags on Instagram, so try a mix of the two. #instamusic, #instanewmusic, #instanowplaying, #instalive, and #instaartist are some of the most popular hashtags to follow. You might also try putting #insta in front of the genre, such as #instaacidjazz.
5. Make your videos available on YouTube
What if I told you that Justin Bieber and Carly Rae Jepson are two artists who were found on YouTube! The tool is ideal for organizing playlists, showcasing music videos, and displaying backstage antics. You could be discovered in the “Creators on the Rise” or “Popular on YouTube” sections if you use the “Browse channels” feature.
6. Last.fm’s Spike
For aspiring musicians, Last.fm has some pretty great features. The “scribbling” feature analyses what users listen to the most and then plays music based on the results. Fans who subscribe to your music will be notified immediately if you publish a new song or make an update. Users frequently discover new music by following people with similar preferences and receiving notifications.
7. Use TikTok to create a buzz
TikTok is a global video platform that is shattering records among young people all over the world. TikTok began as a music network, and it has since evolved into much more. Everything from lip-syncing to hit songs, dance routines, and celebrities making TikTok videos with their kids will be on display. Not to mention reenactments of movie scenes and other short, amusing movies. In any case, there’s a lot of potential.
Sound cloud’s purpose is to allow you to share your music or mixes with a community. Sound cloud, unlike Spotify, is a sharing site rather than a music app with full albums available on demand. You can upload your music to Sound cloud, where listeners can comment on it and (if you enable the feature) download it. It’s an excellent way for new artists to reach a larger online audience.
