Social Media Marketing is now a standard part of a company’s online presence. Users expect to see their fav brands on social media and are already talking about your brand, even if you’re not part of those conversations. Social Media Today’s research shows that 12 new active mobile social users join every second. That means that in the time it took you to read this far.
Social media marketing is both a marketing channel and activity (or set of activities) that lets you connect with fans, customers, prospects, and partners in a meaningful way. It lets you interact with your buyers on the platforms they use most to get information, and you can do this throughout the whole customer lifecycle.
We’ve done the research for you and put together everything you need to know about Social Media Marketing. Let’s look at five ways Social Media Marketing adds value to the entire customer lifecycle as a sneak peek:
Guide to Social Media Marketing
1. Get people to know and like your brand
People spend more and more time on social media platforms, so it makes sense that this is an excessive way to stay in touch with your audience, show them what your brand is like, and share useful content. If you do this well, you will have a group of loyal followers, subscribers, and more.
But that’s not the single way to get people to know and like something. In the past, your PR team was usually in charge of influencer marketing. They kept track of and built relationships with the most important people in your industry and market. Though, social media has changed the rules of the game. Now, it’s important to find not only “social celebrities” (also called “influencers”) for your Social Media Marketing who love your brand and interact with it but also regular people with a large network and a lot of power.
2. Make more demand
Marketers can do more with social media than just build their brand. It’s also a good way to get people to convert or buy, either right away (sometimes even on the platform) or by adding new marketable contacts to your database and nurturing them across all channels. With offers, promotions, content, and contests, you can get your audience more interested and get them to do something, like fill out a form or buy something. You can also use these platforms to do social selling, which means getting in touch with your buyers on a one-to-one level to get them to buy faster. Another best way to make an introductory video of your product is if your product is technical. This will make people understand it easily because they might ignore it otherwise. All you need to do is search for video production services near me.
3. SEO Benefits
Many marketers use their website as their “home base” for marketing, but how can you send buyers to your web if they can’t find you? Search engine optimization (SEO) is a way to improve your site’s ranking in organic search results, which is an important part of getting people to visit your site. Links from other websites back to an organization’s website show the search engine algorithm that your website has content that is relevant to your pool of keywords.
4. Multi-Channel Campaigns
Social Media Marketing doesn’t work on its own, just like any other successful marketing method. Many big brands use social networks as an important part of their marketing mix and communication. However, it’s important to know that Social Media Marketing works best when the messages and content on social networks support and build on those on other marketing channels. Marketers can keep up a conversation with their audience over time by sending coordinated messages across channels, such as social media.
5. Networking and the Power of Peers-to-Peers
One of the best ways to get people interested in what you have to say is to give them a suitable reason to share your message with their networks in a natural and easy way. Word-of-mouth marketing and peer recommendations are very effective ways to raise brand awareness through social proof since people more trust their network of peers than a branded campaign. People think of any communication between a brand and a buyer as an ad, so your customers are less likely to believe what you say. But don’t just believe me.
More about Social Media Marketing
Find out what social media marketing means for brands today and what it can do for your business, such as raise brand awareness and preference, improve search engine optimization (SEO), help with networking and peer-to-peer influence, and more.
• Come up with a winning plan
Social media marketing that works starts with making a plan. Find out how to use personas to get to know your audience, how to map your messages to each of the six stages of the customer lifecycle, and how to make content that is useful and aimed at the right people.
• Picking the best platforms
Which social media platforms are best for your audience and your brand? Some most popular social media platforms, like LinkedIn, Facebook, Twitter, Pinterest, Instagram, YouTube, Google Hangouts, Periscope, Snapchat, Presentation platforms, and Q&A sites, are best for Social Media Marketing
• Social media can be used to advertise
Find out why organic social media may not give you the reach you need and how to set up your social advertising for the best results.
How you set up your team and explain its role to the rest of your organization will have an immense effect on how well it does. Find out how to set up the best teams, make a social media governance board, and think about staffing.
The best brands find ways to be a part of their customers’ lives and use omnichannel marketing to make the customer experience as smooth as possible. You should learn how to use marketing automation for cross-channel social media marketing and drive social media on other channels, like your website, mobile channels, email campaigns, and offline marketing efforts.
Like most marketing, social media marketing is better when you use technology to improve both the way you do it and how you measure it. Find out how to choose a smart tech stack by carefully evaluating each tool and what it can do.
To show how social media marketing can help your company grow, you must integrate data across platforms. Set early, mid, and late-stage KPI metrics, such as followers, engagement, reach, new and current names, cost per lead/acquisition, SQL, opportunities gained, revenue won, and customer lifetime value.