TikTok Marketing: Complete Guide for Marketers
There’s absolute confidence that TikTok’s reputation has spiked over the previous couple of years.
It became clearly the maximum downloaded app of 2020, drawing tens of thousands and thousands of customers into developing brief motion pictures which are amusing and enticing.
Many manufacturers noticed the rising social community early on and took benefit of it to hook up with their goal audience.
Others have best these days commenced to find out how it could be useful for them thru a huge form of methods, and but greater aren’t aware about a way to use the platform for advertising purposes.
That’s precisely why we have got created this guide; to expose you the way you could combine TikTok into your social media advertising approach, specifically in case you’re a novice to the platform.
To be precise, we’re going to cowl:
- Why TikTok is right for advertising
- What the advantages of the use of TikTok are
- How to apply TikTok for advertising
- A TikTok advertising approach to get you commenced
Plus, many equipment and examples to get you stimulated so that you can nail your subsequent TikTok advertising campaign!
Is TikTok Good for Marketing?
TikTok is right for advertising, in particular for corporations that need to attain a much broader audience; it’s one of the maximum-used social structures with a huge form of demographics.
The Chinese app, referred to as Douyin in its domestic marketplace and owned via way of means of Bytedance, clearly found out these days that it has now reached over 1 billion month-to-month energetic customers.
This makes TikTok one of the maximum-used social media apps, falling simply at the back of Facebook, Instagram, and YouTube.
When it involves demographics, TikTok’s person base is pretty diverse, despite the fact that many could argue that TikTok is a platform for more youthful generations.
In truth, in phrases of the US, teenagers accounted for 25% of TikTok’s energetic person accounts.
On the opposite hand, customers of their twenties accounted for over 22% of the app’s person base even as customers of their thirties accounted for over 21.5%.
Therefore, it is clean that TikTok may be appropriate for nearly any sort of emblem, whether or not you are aiming at each older and more youthful audiences.
What’s greater, the app appears to have the great engagement quotes out there, outperforming even the maximum used structures along with Instagram.
The following examine via way of means of Marketing Charts similarly helps this claim, because it observed that 29% of US teenagers pick TikTok to Instagram (25%), in addition to Twitter (3%) and Facebook (2%); best falling at the back of Snapchat with 34% of the respondents selecting it as their favored platform.
What Are the Benefits of Using TikTok for Marketing?
Any virtual advertising approach need to provide your enterprise plenty of advantages.
After all, why need to you operate it in case you don’t get an excellent ROI (go back on investment)?
Luckily, TikTok isn’t only a tremendous area to create content material; it is also a manner for manufacturers to sell their merchandise and services.
Let’s see why you need to use the platform as a marketer or enterprise owner.
Benefit #1: Increase your emblem focus
Brand focus is one of these metrics that each one manufacturers crave however isn’t constantly smooth to measure.
However, social media is one of the great locations to get your emblem in the front of many humans, specifically your goal audience.
TikTok isn’t anyt any exception; it offers you the risk to move viral via way of means of developing enticing content material that’ll seize your viewers’ attention.
Think of the engagement quotes we checked out earlier; what you want to do is ready out an excellent content material advertising plan and get creative.
After all, with over 1 billion perspectives consistent with day and TikTok customers from one hundred fifty five nations throughout the world, your emblem is sure to advantage a tremendous quantity of recognition.
All in all, TikTok advertising can actually assist your enterprise get off the floor.
Let’s hold to the subsequent benefit.
Benefit #2: It elevates video advertising
Yes, importing posts and pix on Facebook and Instagram are exceptional methods to sell your emblem, however what approximately motion pictures?
While you could add them on nearly any social media platform, the truth that TikTok best lets in motion pictures is a tremendous benefit.
Compared to static pix, social media video content material is greater amusing and enticing, specially because of using sounds and moves that could faucet into humans’s emotions.
According to a Hubspot survey, greater than 1/2 of of purchasers need to look video content material from manufacturers greater than some other content material layout.
TikTok now no longer best offers you the risk to entirely use video content material however additionally leverage it thru the addition of trending songs, effects, stickers, and applicable hashtags.
You may even integrate motion pictures with excessive-quality, person-generated content material; a tactic that offers your emblem authenticity and we’ll cowl it a bit later on this guide.
Benefit #3: Create a network
An crucial a part of how TikTok works is the truth that it lets in you to domesticate a network of followers.
Communities — an crucial a part of virtual PR — may be extraordinarily useful for corporations on account that they’re key to developing emblem loyalty and setting up a robust on-line presence.
What’s greater, you get to talk together along with your network members, listen their opinions, inspire them to proportion their love for you, and lots of greater.
TikTok allows you capitalize on those possibilities as it is going past the usual social media alternatives, along with likes, comments, and shares.
For example, TikTok creators can add their reactions to different humans’s motion pictures, in addition to collaborate with every different in what’s known as a “split-display duet”.
Brands have additionally taken benefit of those a good way to get toward their audience.
By dueting with its UGC creators that sell its merchandise, now no longer best does it add real content material on its TikTok account, however additionally collaborates with its maximum dependable supporters.
Therefore, it manages to create a near network of like-minded humans that allows the emblem visit the subsequent level!
Benefit #4: Better natural attain
Do you understand what makes TikTok clearly unique?
Its set of rules.
If you’ve spent a while the use of the TikTok app, you’ve maximum probably been surprised via way of means of the range of perspectives one easy video can get; we’re speakme approximately numbers that different social networks can not often dream of.
First of all, TikTok’s layout of limitless scrolling allows motion pictures advantage greater publicity as it’s smooth to undergo content material.
Download Video from SSSTiktok
This is a function that structures like Facebook and Linkedin don’t provide.
What’s greater, the content material you add doesn’t best seem in your followers, however additionally the “For You” tab of thousands — occasionally tens of thousands and thousands — of customers; consequently your emblem is uncovered to a much broader audience, making it less difficult for them to find out you.
This is in particular beneficial in case you’re a smaller emblem it’s trying to get off the floor thru cost-powerful methods, like natural content material.
What we suggest via way of means of that, is they can discover centered content material thru:
Plus, there is the “Discover” web page in which the platform’s set of rules gives customers with applicable motion pictures primarily based totally on their preferences.
Overall, TikTok gives manufacturers and content material creators the risk to obtain higher natural attain than nearly some other platform; making this some other motive why you need to use TikTok to your enterprise.