Twitter

Have you been considering setting up a Twitter account for your online store for a while now, but aren’t sure what the marketing benefits will be for your business? Even though Twitter is very different from other social networks – a good marketing strategy can really increase your conversion and store awareness in no time. You can get in touch with Twitter Ads Agency in London

On Twitter, it is even more important to be careful to find the right “tone”, to interact regularly with its followers and to refer to the news.

But if you develop an effective strategy, Twitter can help you work on your brand reputation and nurture a better relationship with your customers and prospects. In this article we give you useful marketing tips to showcase your business and successfully market on this lucrative platform.

Twitter in key figures

With around 330 million monthly active users and over 500 million tweets posted daily , Twitter can’t compete with giants Facebook and Instagram , but it is one of the most popular social networks in the world.

Most users are between 35 and 65 years old. Unlike other social networks, 66% of Twitter users are men, compared to only 34% women.

This is why Twitter could be the perfect complement to boost your digital marketing. Platforms such as Instagram and TikTok cater to a completely different target group: their users are mostly under 35 and there is a certain gender balance there. By using Twitter, you therefore have the opportunity to reach a new group of potential customers.

Tips for building a successful Twitter strategy

In the United States, almost two-thirds of businesses use Twitter for marketing purposes. Studies have shown that over 90% of people who follow businesses on Twitter have already purchased one of their products or intended to purchase something after seeing a promotion on the platform.

Despite these convincing arguments, many European companies are still hesitant to include Twitter in their digital marketing strategy.

The social network is known for its fast-paced style of content and lives off user activity. So be aware that Twitter works very differently from other social networks you may already be active on. On Twitter, reacting to the news, using the right “tone” and posting at the right time are absolutely key to attracting the attention of new subscribers and increasing your Twitter followers. This is why it is necessary to develop over time its own content strategy.

#1 Complete your account

If you want your business to be active on Twitter, it is of course important that your account gives a good first impression to your potential customers. To do this, you must first complete your account so that it fits into your brand image.

Username:

Keep your name as simple and relevant as possible so your customers can easily find you on Twitter. This is your unique business identifier. Don’t be too creative. It is recommended to use a name identical to the one you use on other social networks.

Picture selection:

The profile picture contributes to the first impression because it appears, among other things, directly next to all your publications. That’s why we recommend using a photo that represents your brand. This can be your company logo or a combination of colors associated with your brand .

Description / bio:

Directly under your profile picture, you have the possibility to write a short description (maximum 160 characters) to make your company attractive to new subscribers. We recommend that you do not write too much. It’s more appropriate to describe your brand in a short sentence or incorporate your company slogan.

#2 Stay tuned

Try to always keep Twitter’s golden rule in mind:

For this, it is particularly important for you to stay tuned to your market. Discover current trends in your industry, the interests of your target audience, what your competitors are doing, and learn about the latest news and events of interest to you.

It can also be useful to implement a social listening strategy . New to social listening? Social listening allows you to find out what your customers think of your brand, your products and your service. Monitor, analyze, respond to comments and participate in discussions.

This is your chance to build a relationship with your customers and find out what they want from your brand.

#3 Build a network

When you’re just starting out on Twitter, invest some time in building a network.

Follow:

  • events and conversations that may be of interest to your brand from a marketing perspective
  • your competitors to discover their Twitter strategy
  • influencers and journalists you plan to cooperate with in the future → Get in touch with them!

Thanks to these contacts, you can develop an even more effective Digital marketing strategy, because you know how to stand out from your competitors and perhaps you will even be able to make great professional encounters.

#4 Develop a unique brand language

You can only be successful on Twitter if you have developed your own style of tweeting over time.

Find the style that matches your brand, the one that will make you as unique and identifiable as possible. Decide if you prefer to inform your followers via your Twitter account (about new products, etc.) or if you prefer to entertain your followers.

You can also retweet tweets that reflect your values.

#5 Use visuals

According to Twitter, tweets with images, graphics, videos (5-15 seconds), and GIFs receive an average of 35% more retweets than posts without visuals.

So try to add visual elements in your tweets to not only make them more interesting and engaging for your followers, but also to convey and reinforce your brand message.

#6 Use hashtags

Now we come to one of the key success factors on Twitter –hashtags . Twitter is considered the creator of hashtags. This is why the “#” sign is an integral part of this social network. Studies have shown that proper use of hashtags significantly improves your account visibility and can actually increase your conversion.

If you create and integrate relevant hashtags in your tweets, you will reach many more tweeters and thus more potential new customers for your store.

 

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