The most important thing for a marketer or business owner is to get more customers. When a business wants to get more customers, what is usually the next thing they want to do? Increased traffic to their website. There are various ways to drive traffic to your website, and in today’s post, we’ll look at nine of them. Let’s begin:
9 Elements that Drive Traffic to your Website
Carry out Keyword Research
Make sure your content contains relevant keywords. Unnaturally using keywords will cause the reader to lose focus and may even cause them to click away from the content altogether. It’s crucial to use keywords in the meta description, the title of the page, the URL, headers, and a few times in the text. This will help people find your site.
You can perform keyword research using tools such as Moz, Ahrefs, and SEMrush. There are a number of websites that can tell you what your competitors are using as keywords, how frequently individuals look for keywords, the cost of pay-per-click advertising, relevant keywords, and a lot more.
You can also hire an SEO agency to help you with the same. They can provide valuable insights and conduct audits to identify potential issues preventing your site from being displayed in search engines.
Apply On-Page SEO techniques
The term “on-page SEO” refers to all of the work you do on your website to help it rank well in search engine results. When creating content, make sure to include high-ranking keywords as often as possible. Make sure your website is easy to navigate and loads quickly.
There are additional factors that you should consider when creating all content. All content should have a meta title, description, and meta tags. Include a description of the image in the image’s alt text. Make use of both internal and external links.
Create Guest Posts
Guest posting on other websites is a highly effective method of generating backlinks, increasing referral traffic, and improving SERP’s rankings. Before you submit any post, make sure you perform extensive research on relevant websites in your industry.
First, make sure a website’s content is of great quality, evaluate its domain authority, and review its guest posting guidelines. Another thing you can do is ask the publication if they can share your post on social media and tag you.
Paid Advertisements
The use of paid search (PPC), social media paid promotion, and display advertising can all help your site gain more visibility, attract more visitors, and build your brand. Before that, define your goals. Consider whether you want more traffic or more sales when developing your paid strategies. You should carefully consider your goals before spending money on a paid channel.
If you want more traffic to your site to lead to more sales, you’ll need to include high-ranking keywords in your paid search strategies. The competition for such keywords can be really high and pricey, but the rewards will outweigh the costs.
Achieve more traffic with Influencer Marketing
With the help of influencer marketing, you can broaden the reach of your online store and attract new customers. A key advantage of influencer marketing is that it allows you to tap into the expertise and established reputations of influential people in your industry.
Since bloggers and social media influencers are well-liked and well-respected, getting them to promote your products is a natural way to gain more exposure for your website. Nielsen reports that 92% of clients value word-of-mouth recommendations from individuals they trust more than any other type of advertising.
Referral traffic is your best option
Instead of trying to convince other sites to link back, which can be tedious and time-consuming, create content that is just begging to be linked to.
Larry wrote about the kick in the proverbial tooth that eBay received from Google’s Panda update. We managed to secure a link to Ars Technica in our Editor’s Pick section, alongside links to The New York Times & National Geographic. It was not bad at all – nor was the spike in referral traffic.
Implement Schema Markup
Although schema or any other microdata format won’t increase traffic to your site, it will make search engine bots more likely to index your pages. The schema can also be used for SEO. This can increase click-through rates by generating richer snippets.
Don’t Ignore Email Marketing
Many businesses focus on content marketing to attract new customers. They forget about traditional methods. Email marketing is a powerful tool. Even a moderately successful email blast could result in significant traffic growth. Be careful not to send out endless emails about every update regarding your business. This is especially true for people who already enjoy your products and services. You can also boost your traffic by sending out a friendly reminder email about a new product or service.
You might be using social media to share some of the same information that you have on your websites, like blog posts, pictures, or promotions. Not only can social media help you spread your message, but it can also drive traffic to your website.
For instance, if you have an e-commerce website, you can use social media to promote a sale and bring traffic to it. Choosing the best social media channel for your message and managing it effectively is essential.
This will be different if you have a specific target audience and business model in mind. For instance, LinkedIn is an excellent platform for promoting training sessions to a professional audience, whereas Instagram is better suited for visual content, such as product pictures. Always make sure that people who see your social media posts end up on the right pages when they click on the links you send them to.
Get More Customers by Increasing Your Traffic
These e-commerce marketing strategies should help you increase website traffic to your online store. The more people who visit your online store, the more likely it is that you will be able to convert them into legitimate customers. Got a question about how to get more customers to your online store? We’re here to help! Share it in the comments section!
