Let’s first define SEO before moving on to its various forms. Search engine optimization, or SEO, is the process of boosting your website’s visibility on Google’s search engine results pages (SERPs) for pertinent keywords or search phrases that relate to your industry. For additional information, read What is SEO.
In this piece, we’ll go over 12 different types of SEO and how to use them to design your organic search strategy and outrank your rivals in the listings for those searches.
1. On-Page SEO
This includes any action you take to raise the rank of your website on search engines. Writing excellent content with the sole intention of it being helpful to your website visitors, including the addition of meta tags to help Google bots better understand your content, using HTML tags to highlight headings and other content elements, and checking for broken links and duplicate content/pages are all examples of on-page SEO. Other on-page SEO tactics include selecting photos that are not too large and creating descriptive file names, cleaning up the URL structure, having an orderly naming scheme for numerous comparable sites that belong under one category, etc.
2. Off-Page SEO
Everything you do to perform better and appear higher in Google’s SERPs is referred to as off-page SEO. It entails working on external ranking variables like constructing links from reputable websites in your industry, utilising social media marketing to its fullest potential, getting clients to leave favourable reviews for you on various online forums, etc. You may read our in-depth piece on off-page SEO strategies if you want to learn more about it.
3. Technical SEO
The main goal of technical SEO is to make it easier for Google bots to properly crawl, understand, and index every page of your website for future usage. A detailed XML sitemap, mobile-friendliness, and providing structured data to pages to aid web crawlers in sorting and categorising them according to the type of material they contain are just a few of the tactics used. For additional information, please see our in-depth piece on technical SEO.
4. Hat SEO
All optimization methods that follow Google’s search engine standards are referred to as “white-hat SEO.” Although results take time to manifest, once they do, your brand will be surrounded by genuine goodwill. Additionally, if a new algorithm change occurs, there is no chance that your website will be blocked or demoted in the search results. Overall, if done correctly, white-hat SEO is low-risk and highly rewarding. Creating helpful and pertinent material after conducting in-depth keyword research, obtaining links from high-authority websites based on the quality of your on-page content, etc. are some examples of white-hat SEO strategies.
5. Grey Hat SEO
In contrast to white-hat SEO, black-hat SEO looks for and uses any flaws or vulnerabilities in Google’s search algorithm in order to rank higher on its SERP. In order to gain an advantage, it disregards the search engines’ lists of SEO dos and don’ts and turns to unethical or fraudulent methods of link building, keyword stuffing, and the “cloaking” practice of serving distinct content to humans and bots/crawlers. Black-hat SEO should obviously be avoided as it may result in your site being blacklisted or having its rankings fall. Additionally, the results you get from these risky SEO strategies are just temporary.
6. Black Hat SEO
Due to client demands for speedy results, SEO services frequently employ grey-hat SEO strategies that, in terms of methodology, fall between white hat and black hat SEO. Such techniques are discouraged and can produce undesirable search results, even if Google’s webmaster guidelines do not expressly state that they are forbidden. Examples of this kind of SEO include sensational but unimpressive clickbait articles, excessive and dubious link exchanges between websites, purchased reviews, etc. Again, it is preferable to steer clear of such shady SEO strategies.
7. Negative SEO
This is by far the most abhorrent and unethical sort of SEO available. Negative SEO is done with the goal of degrading your competitor’s search ranks so that you can replace them or profit from their decline. Negative SEO techniques include breaking into someone’s website and creating an unusually large number of low-quality links to it, as well as publishing unfavourable comments or reviews about them in numerous online communities. Negative SEO can, of course, even result in legal troubles if the person using it is discovered. To learn more about negative SEO, watch this video.
8. Local SEO
Local SEO is one of the most important kinds of SEO. Thousands of companies operate exclusively online, yet many still require clients to visit their physical sites. If no clients enter your store, you will not make any money. Search engines are more likely to display your information to potential buyers when it is presented to them well. You can more effectively convert local leads into paying customers by mentioning an area or city in your content, such as page titles, descriptions, and keywords, and by showing accolades and trust symbols for the visitors. Additionally, if your customers enjoy working with your business, they are more inclined to tell others about it.
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