what is guest post? – Guest blogging, also called “guest posting,” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website.
Simply put, guest posting involves writing and publishing articles for other websites.
What is guest posting?
First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.
I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.
But for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t.
There are three reasons why guest posting is such a key strategy for every blogger to build their online influence:
Guest posting builds relationships
Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.
Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.
By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.
Guest posting is great for search engines
The one non-negotiable you should have for guest-posting is this:
The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).
Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.
The YouTube Tag Extractor tool enables you to see and extract YouTube Tags for any video. This is great for improving your own videos.
Guest posting introduces you to new people
Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you, if you do it right.
If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)
Add value. Help people. Be patient. And over time, you’ll win.
Guest Posting: How & Why You Should Be Doing It
As any savvy inbound marketer knows, blogging is a vital tool for attracting the right visitors to your website. If you’ve been blogging for any length of time, you might’ve begun toying with the idea of guest blogging, too.
And if you’ve been wavering with that idea, we’re here to let you know: You absolutely should.
What is Guest Blogging?
Guest blogging, also called “guest posting,” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to:
- Attract traffic back to their website
- Boost their domain authority using external links to high-authority domains
- Increase their brand credibility and awareness, and
- Build relationships with peers in their industry.
Almost always, guest blogging offers mutual benefits for both the guest blogger and the website hosting the guest content. In other words, guest blogging is a two-way street — so when you decide to hop on the guest blogging bandwagon, you should consider featuring posts by guest bloggers on your own website, too.
What about people guest-posting on your site?
I’m also a fan of allowing other people to guest post on my own site from time to time. You should consider offering guest posting on your blog, too (if you don’t already).
If you’re asking for opportunities to guest post on others’ blogs, this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.
Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). Personally, I’m a fan of this practice.
The first rule of being a good guest
When I guest post for someone else, I do the following:
- Link to the post from my blog
- Promote it on Twitter (several times)
- Share it on Facebook
- Thank the person
- Stick around and respond to comments on the post
While not everyone does this, it’s not a bad idea. However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.
Guest posting matters
According to my friend, Mike the Search Engine Guru, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)
Whether that’s precisely true or not, I don’t care. (Although, Mike is not an imprecise kind of guy, so it probably is.) The point is that this is an excellent strategy for extending your reach and boosting your reputation online.
Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.
If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.
Why Is Guest Blogging Important For Your Business?
Guest blogging offers a number of benefits for any business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field and expose your brand to an entirely new audience.
Additionally, featuring guest posts on your own blog will help you deliver new perspectives and fresh content to your audience. We’re all guilty of falling victim to a routine and growing tired of the same old stuff, so featuring guest posts is a great way to keep readers engaged — not to mention the promotional boost that occurs when your guest bloggers share their blogs with their personal network.
Some blogs, like OpenView, source the majority of their content from other leaders in their industry. Even if you don’t have the resources to stick to a robust blogging cadence, guest bloggers can help you offer new content to your readers without much additional time and effort needed by your team.
How Do I Get Started With Guest Blogging?
Before you get started with guest blogging, make sure you’re clear about what you’re looking to get out of the guest blogging experience. Look for industry blogs by non-competitor companies where you can deliver real insight to readers.
Guest blogging for your partners is a great place to start. At New Breed, we write guest blogs primarily for our partners as part of our co-marketing strategy. We also tend to use guest blogging as a way to develop relationships with companies we hope to partner with in the future.
Regardless, research is essential for successful guest blogging.
It’s no secret that there is a lot of spam surfacing the web. It’s your job to make sure you’re not posting to these types of blogs — or publishing any spammy content on your own blog.
Focus on finding writers within your niche, within your market and from a respected business or background. You should also agree with what they’re saying in their post and ensure that the message aligns with your personas’ interests. If the content doesn’t align with your business, personas or brand voice, guest blogging can have a swift and negative impact on your company.
Here are a few things to look for before offering to guest blog or vice-versa:
Does this blog or blogger have a slew of followers who are actively posting comments, sharing blogs with their networks and otherwise engaging with content?
Do they have a Facebook or Twitter account where they share their own blog posts regularly?
Do they have high domain authority that would amplify my own SEO ranking?
Is their industry and expertise complementary to my own?
Pro tip: When searching for blogs to publish on, search for a relevant industry keyword + “guest post,” “write for us” or something similar. For example, if you wanted to write about inbound marketing, you could Google:
- Inbound marketing guest post
- Inbound marketing guest post guidelines
- Inbound marketing seeking guest posts
- Inbound marketing write for us
- Inbound marketing guest post submissions
This will help you find relevant industry blogs who are interested in the topic you’re writing about and currently accepting submissions from guest bloggers.
How Does Guest Blogging Impact SEO?
The short answer is: As long as you’re careful and considerate about creating high-value guest blogs for legitimate websites, guest blogging can be a great tool for building your domain authority and moving up in SEO rankings.
It’s understandable, though, why many have questioned whether or not guest blogging will hurt their business. With the risk of “spam bloggers” who try to bribe blog owners into letting them post low-quality content for their own link-building and SEO benefit, many marketers have decided to opt against it entirely.
Ultimately, developing an SEO-boosting guest blogging strategy comes down to providing genuine, helpful and relevant content to educate readers — not low-quality content used as a mere container for links to your website.
So as long as your content is of high quality, guest blogging is a great way to increase your site rankings. The way Google sees it, if other people are linking back to your blog on their own websites, then the content on your blog must be relevant and interesting. When individuals comment, share, like or link to your blog, it moves up in Google’s PageRank — that means, it’s much more likely to pop up first when someone googles a similar topic.
But Google PageRank is only an algorithm, so it can’t tell the difference between dynamic content and spam! So while cramming your guest blog posts with links and keywords will push you farther up in the ranking, it probably won’t generate any new, high-fit traffic, and it definitely won’t establish you as an authority in your field.
What Does High-Quality Guest Blogging Look Like?
The key to writing a high-quality guest blog is to think of it as a value-add for your audience — not as an advertisement!
As with any type of inbound content, your guest blogs should be intended to educate your reader, not promote your own product or service. If the topic is relevant to your product or service, then of course there’s no harm in featuring it in your blog. But there’s a big difference between selling yourself and offering helpful, actionable information to your readers.
Instead, write guest blogs with the purpose of establishing yourself as an authority figure in your field, introducing your name to a new audience and building genuine relationships with other bloggers or businesses.
Here are a few other quick tips to help you enhance your guest blogging strategy:
Write a clear, concise author bio. Although some companies allow you to include links back to your website within the main body of your blog, many prohibit it or change the links over time. Your bio, then, is likely the only place in your guest post that will include a permanent link back to your website.
Try to include at least one relevant internal link back to one of the company’s previous blog posts within your guest post. They’ll appreciate the research you’ve done and this small act helps increase their own authority and traffic.
Conclude each post with a call-to-action that asks readers to leave comments. Remember, the more people to comment on and share your blog, the more popular your post will become in a SEO search.
free guest posting sites
Promote your guest blog post on your own social media networks. This is a nice gesture that will also generate more traffic back to your guest blogger and their business. By now, it should be second nature for you to share your content — and it’s a good way to say “thank you” for publishing your guest post.
The team behind classic gaming site Solitaired takes their guest post promotion to one more level. When they post high quality solitaire or game related content on other sites, they also actively market and drive links to those articles. It’s great for their publishing partner, and it improves the strength of their backlinks.
Use Google Analytics to track how much traffic your guest post is generating. This will give you a broader idea of what readers want to hear about and see what is working for your business.
Following these tips will help you avoid writing or accepting spammy content and, in turn, reap the true benefits of guest blogging. To increase your SEO rankings, boost the credibility of your brand and reach new audiences in your industry, follow our recommended steps and only associate your business blog and posts with well-respected marketers.
Guest Posting Can Help Grow Your Online Audience
These days, I’m writing guest posts like a madman. More than I ever have, in fact, in over six years of steady blogging. In addition to my commitment to regularly posting on this blog, it’s quite an investment of time. So why bother?
I believe guest posting is the single most important strategy for growing your blog readership and platform. Allow me to explain…