web design

Your website should be designed with your audience in mind and should provide an improved user experience.

Your site is one of the most important elements of your brand’s online presence, and it’s important to get it right. It is also where you capture leads from the bottom of the conversion funnel. Therefore, you can’t afford to have potential customers leave your website because it crashes.

Your website should be design with your audience in mind and should provide a good user experience. There are many other benefits of good website design for both your business and your audience.

 

This article explains why good website design is important from the audience’s perspective.

Brand Image

Your website is a reflection of your brand and everything it stands for. It is usually one of the first things people see when they learn about your brand, and it helps establish a first impression.

The design elements of your website, such as colors, fonts and images, are your brand identity. Therefore, these elements should be chosen carefully and be consistent throughout your site.

For example, take a look at this screenshot of the Coca-Cola homepage.

 

Coca Cola home page

See how the brand uses the company’s signature red on a white background. Red and white are the colors of the company logo, traditional Coca-Cola bottle packaging and many other brand elements. This consistency is maintain because these two unique colors represent the brand and people associate them with the company.

Here are some web design elements to choose carefully and use consistently.

Colour

If you already have brand colors that match your logo and other branding elements, you should also use them on your website. However, if you are starting from scratch, you can use this research to understand color associations.

 

For example, if you want to associate your brand with trust, you should use blue. And, if you want consumers to think your brand is making high quality products, black can help shape that image. Likewise, depending on what brand associations you want to form, you can choose your brand colors.

Then you can choose colors that evoke  web design certain emotions or thoughts in people. For example, blue is associate with trust and black is associate with quality.

Layout

In general, the design should be simple and clean, and draw attention to the most important parts.

In addition, the number of menu items or drop-down menu items should be determine by the preferences of your target group. You can experiment with different layouts and do split testing to find out what works best for your audience.

Here is one of the best examples of a clutter web design and how it affects usability. The site is very difficult to navigate and lacks a grid, making it cluttered.

Arngrn website

Now let’s compare it with another website with a much cleaner design and see how it is structure. This site also focuses on products and services, but the different elements of the website are well organize. The use of the grid format makes the site more structure.

 

Concrete LCD

Fonts and typography

The general rule of thumb for choosing a font is that web design should be easy to read and clearly visible on the background color of your choice.

However, the actual choice should depend on your audience. For example, young people often prefer more fun and stylish fonts. Older people may prefer clear, simple books that are easier to read.

Here’s an example of a brand that excels at this through the use of a creative typeface that reflects their own creativity.

Laura Worthington Design

Website availability

You must design your website so that it is accessible to everyone. This will not only improve the perception of your audience, but is required by law. This means creating your website so that people with disabilities can also access it.

 

However, this is easier said than done. Most website designers and agencies don’t even know this, let alone create an accessible website.

Whether you create your own website or use a Website Designing in Lahore agency, make sure you create a website that is accessible. While it can be very complex, you can make the whole process as simple as possible with solutions such as accessiBe. The company provides you with codes that you can install to display an accessible interface on your website immediately.

AccessiBe AI also crawls and analyzes your website to ensure it complies with all accessibility laws (ADA, WCAG, Section 508) in just 48 hours. This will help you avoid accessibility litigation (yes it is) and attract more people to your audience.

Site navigation

One of the biggest benefits of good website design for your audience is that it can help them navigate your site with ease.

The ultimate goal of any visitor to your website is to quickly find the information they need. And your website design should make this process easier and help visitors navigate without getting lost.

 

The more user-friendly your website is, the more likely people will interact with web design your content and take the desired action. A good website design should aim to provide the best user experience possible, which ultimately leads to conversions.

Airbnb, for example, has a very simple yet attractive website design where you can find everything right from the home page. If you’re looking to make a reservation or explore the different types of accommodations and experiences Airbnb provides, you’ll find an option on the home page.

Airbnb

As you scroll down the page, you will find more options to explore. From the most popular hotels on Airbnb to travel recommendations, you have it all.

 

Airbnb Recommendations

So, if you know where you want to go, you can simply place an order at the top of the page. If you’re just exploring your options, you can just browse through them and get some inspiration for your next trip.

See how good this strategy is? Not only does Airbnb make it easier for people to book accommodation, it also encourages them to plan a trip if they’re not sure yet.

No messy dropdown menus, no page hierarchy, just a clean and simple “everything you need to know what you find here” design.

Conclusion

Website development is an important issue that should not be taken lightly. A well designed website will help you make a good impression on potential customers. It will also help you attract potential customers and get more conversions. Most importantly, it should offer a good user experience so that your visitors can access and navigate your site easily.

So, when you are looking for a designer for your website, make sure that they are capable of creating a user-friendly and simple website.

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