toxic links

4 SEO KPIs You Need to Track

Did you know that 70% of small businesses today aren’t using an SEO strategy?

To be successful as a business in today’s modern world, you need to incorporate SEO tips that will improve your website’s rankings. People use search engines for so many queries, so choosing not to use SEO techniques would be a big mistake.

After you start using a strategy, you also want to be sure that it’s actually working. SEO key performance indicators (KPIs) will help you learn almost everything you need to know about how effective your SEO strategy really is.

Keep reading below to learn more about the main SEO KPIs you need to pay attention to for success.

  1. Backlinks

As one of the top-ranking factors for Google, it’s crucial that you know the overall health of your link profile. You should pay attention to any new links that you might be earning, but also any concerns that show up with toxic links.

The main things to look for include: total number of backlinks, number of links lost, and toxic links.

  1. Bounce Rate

This refers to how engaging and relevant your content is to the audience it is ranking for. If you have a high bounce rate, that usually means that your page is either not capturing the user’s attention or that your content is not related to user intent.

In some cases, even slight alterations to your page may make big improvements in this KPI. You can find information about your bounce rate with Google Analytics.

  1. Click-Through-Rate

Your click-through-rate (CTR) is a ranking factor that shows people are clicking on your listing rather than other options on a SERP. You should track this by looking at specific pages, but also specific searches or queries that lead to your website.

This is a simple metric that helps you learn more about your organic traffic and how relevant your on-page SEO is in terms of keyword searches.

An SEO company can help you figure out more about how to keep track of your SEO metrics, including this one, to have the most success in your strategy.

  1. Average Time on Page

Another metric you can track in Google Analytics is how long your users are spending on your page. If they spend more time looking at your content, this means that they are more engaged and are more likely to convert.

Measuring how long people are looking at your website on a page-by-page basis and sitewide allows you to see where you can make improvements for engagement.

Keep Your Eye on Important SEO KPIs

Now that you have an idea of which SEO KPIs you need to pay attention to, you can start to really see how well your SEO rankings are doing. With the help of a professional SEO company, you’ll be able to skyrocket to the front page of major search engine websites in no time.

Did you find this content helpful? If so, be sure to take a look at some of our other articles today for even more tips.


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